ANN ARBOR, Mich., Sept. 21, 2016 /PRNewswire/ -- As online retailers prepare for the ultra-competitive holiday season, advanced knowledge of consumers' preferences informs decision makers about the services and offers that will attract the most customers during the year-end shopping rush.
The September 2016 Holiday Retail Report released today by Radial and CFI Group shares recent survey results of over 500 retail shoppers to find out how offers such as free shipping affect the likelihood a customer will increase their purchase when shopping during the holidays. Additionally, respondents were asked how likely they are to post retailer feedback on social media and their expectations of how a retailer should respond. The highlights of the survey results include:
- 91% of respondents said they would be willing to increase the size of their online order to qualify for free shipping.
- 89% said waiting 5-10 days for their order to arrive is acceptable if it keeps shipping costs low.
- 77% of respondents said they are likely to share their online shopping experiences on a social media platform. The majority of these individuals expect a direct response from the retailer.
"Finding that the overwhelming majority of shoppers are willing to increase the size of their online orders to get free shipping may be surprising to many retailers," CFI Group CEO Sheri Petras said. "It shows that consumers are more interested in finding value rather than simply pinching pennies."
For more details from the September 2016 Retail Report, visit www.cfigroup.com.
About CFI Group (www.cfigroup.com)
Since 1988, CFI Group has delivered customer experience measurement and business insights from its Ann Arbor, Michigan headquarters and a network of global offices. As founding partner of the American Customer Satisfaction Index (ACSI), CFI Group is the only company within the United States licensed to apply ACSI methodology in both the private and public sectors. Using this patented technology and top research experts, CFI Group uncovers the business drivers and financial impact of customer experience.
Radial is the leader in omnichannel technology and operations, enabling brands and retailers to profitably exceed retail customer expectations. Radial's technical, powerful omnichannel solutions connect supply and demand through efficient fulfillment and transportation options, intelligent fraud, payments, and tax systems and personalized customer care services.
Rezler Communications for CFI Group
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SOURCE CFI Group