Holistic Select® Natural Pet Food Launches Online Health Tool

TEWKSBURY, Mass., May 3, 2011 /PRNewswire/ -- Holistic Select® pet food recently launched the Holistic Select Health Scale (www.petwiseparent.com/healthscale), a tool designed to help pet parents evaluate and improve the holistic health of their cats and dogs.  The new tool focuses on five main areas of holistic health:  nutrition, education, socialization, physical health and environment. Participants rank their pets on a scale of one to five based on the accuracy of a set of statements pertaining to each area. The fun and interactive online tool is a great way for pet parents to discover how they're doing with respect to their pet's whole-body health and gain valuable insight with our experts' tips for improvement or just as a refresher. And, for a limited time only, each pet parent that completes the Holistic Select Health Scale will receive an exclusive savings offer for Holistic Select pet food.  

(Photo:  http://photos.prnewswire.com/prnh/20110503/NY94508 )

Holistic Select enlisted a panel of experts to develop the health scale and provide tips and guidance, including:

• Nutrition:  Dr. Al Townshend, staff veterinarian for Holistic Select, graduated from the University of Georgia School of Veterinary Medicine.  He then honed his skills in two large metropolitan small animal practices, before establishing the Eastern Shore Animal Hospital in his hometown of Chestertown, MD.  He is a contributing author of Canine Sports Medicine.
• Education and Training:  Dr. Jake Tedaldi is the founder and primary veterinarian at Vetcall, providing mobile veterinary services throughout the greater Boston, MA area. He is a regular contributor to the Kiss 108 "Matty in the Morning" radio show, has been a featured expert on "The Pet Hour" on Sirius XM Radio and is a weekly contributor to NECN's morning show.
• Socialization:  Lisa Hartman is author of Dial A Dynamite Dog: The Ultimate Field Guide to Training Your Pet.  She is a recognized pet expert and dog trainer in Long Island, NY as well as South Florida. Ms. Hartman believes in a "whole dog" approach to pet ownership: dog friendly training and socialization; exercise and environmental enrichment; proper nutrition and healthcare; and, of course, plenty of love.
• Physical health:  Dr. Shawn Messonnier created the Acupuncture and Holistic Animal Health Care Center, in Plano, TX, which offers both conventional and alternative therapies for dogs and cats. He reaches over half a million pet owners each month as the holistic columnist for several publications, including Dog Fancy, Animal Wellness, Whole Living, and Dog World magazines. Currently Dr. Messonnier hosts his own award-winning radio show, "Dr. Shawn-The Natural Vet", for Martha Stewart Living Radio on Sirius/XM.
• Environment:  Elena Gretch is the founder and CEO of It's a Dog's Life NY (itsadogslifeny.com), a dog walking and grooming service. She is certified by the Certification Counsel of Professional Dog Trainers (CCPDT), a Professional Member of the Association of Pet Dog Trainers, an AKC Canine Good Citizen Evaluator and a graduate of New York University's Stern School of Business.

"At Holistic Select, we believe proper nutrition is just the start to giving your pet a happy, healthy life," said Emily Saunderson, Brand Manager, Holistic Select.  "The health scale and experts' tips are great resources to help guide those who are looking to pursue a more holistic approach to their pets' well-being."  

To take the Holistic Select Health Scale quiz and receive exclusive savings*, visit www.petwiseparent.com/healthscale.

*While supplies last

About Holistic Select® – Pet Food for the Pet-Wise Parent.™

Holistic Select, a proud member of the WellPet family of brands, is the line of pet food and snacks for the pet-wise parent.  Holistic Select is built on a foundation of premium proteins, fats and carbohydrates, and is filled with a unique set of Select Actives® known as "Nature's Power Ingredients."  This complementary blend of enzymes, direct fed microbials, botanicals and phytonutrients provides superior nutritional benefits and enhances the whole body health of pets. Holistic Select food and snacks have no added artificial colors, flavors or synthetic preservatives.  Visit: http://www.holisticselect.com to learn more.  Find Holistic Select on Facebook at http://www.facebook.com/holisticselectpetfood and Twitter at http://twitter.com/holisticselect.

SOURCE Holistic Select