Holland America Line Launches 'Dream Cruise' Sweepstakes On Facebook, Enhances Roll Call 'Like' the cruise line on Facebook to enter to win a seven-day cruise for two

SEATTLE, Aug. 13, 2012 /PRNewswire/ -- Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day "Summer 2013 Dream Cruise" for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes.

"There's no doubt that Facebook has become an essential way for us to interact with our fans and for our fans to stay connected to Holland America Line and each other," said Richard Meadows, executive vice president, marketing, sales and guest programs. "We are excited to offer all of our fans who participate on Facebook the chance to experience the dream of cruising through this new sweepstakes."

'Top Picks' Features Diverse 2013 Cruise Destinations
All Holland America Facebook fans have the opportunity to share their travel desires on Facebook. By choosing from 12 stunning images, fans get to showcase their top three cruise destinations for 2013 and share these favorites with friends via their Facebook wall; however, doing so is not required for sweepstakes entry. The Dream Cruise sweepstakes may be viewed at http://www.facebook.com/HALCruises?v=app_100762796696219.

To enter the sweepstakes, Facebook users must "like" Holland America Line's Facebook page, while current Holland America Facebook fans will click on the "win a cruise" icon on the line's Facebook page. The entry form must be completed for a chance to win the cruise. (The sweepstakes is limited to legal residents 18 years of age or older from the United States, District of Columbia, Canada — except Quebec — and the United Kingdom.)

New Enhancements Simplify Cruise Guest "Roll Call" & Extend to Post-Cruise
The sweepstakes is just one of the cruise line's latest Facebook initiatives. To further cultivate interactivity for guests, Holland America Line has enhanced the popular Roll Call tab, making it easier for Holland America Facebook fans to connect and stay in touch with fellow shipmates who are traveling or have sailed on the same cruise.

New enhancements include improved cruise search functions and the ability to "Roll Call" for up to three months after the cruise to re-contact new cruise friends met on board and share stories and photos.

Guests just click on the Roll Call icon, enter the month of their cruise and the ship name to "join" and begin getting or giving advice, asking questions about what to do while on their cruise, and sharing the excitement. Roll Call cruisers may also set up an exclusive shipboard "meet and greet" in advance through the line's Onboard Events team. Holland America Line Roll Call may be viewed at http://www.facebook.com/HALCruises?v=app_209690075711823.

"Not only can our Facebook fans meet other guests on their cruise through Roll Call, but they also can talk about their experiences, share tips and photos and even win an exciting cruise with us," remarked Meadows.

For more information on Holland America Line's cruises and CruiseTours, consult a professional travel seller, call 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com.

Find Holland America Line on Twitter, Facebook and the Holland America Blog

About Holland America Line [a division of Carnival Corporation and plc (NYSE:   CCL and CUK)]
Holland America Line's fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies.  One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $540 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines
Holland America Line is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World's Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations.  Visit us at www.worldsleadingcruiselines.com.

CONTACT:

Sally Andrews

PHONE:

800-637-5029

FAX:

206-262-5934

EMAIL:

pr@hollandamerica.com

SOURCE Holland America Line



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http://www.hollandamerica.com

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