Holland America Line's Mariner Magazine Receives Prestigious Pearl Awards

Alumni publication wins top honors from custom publishing council

Dec 20, 2010, 18:18 ET from Holland America Line

SEATTLE, Dec. 20, 2010 /PRNewswire/ -- Holland America Line's Mariner magazine for alumni guests recently won in several categories at the 2010 Pearl Awards in New York. The awards are sponsored by the Custom Content Council and recognize the best in custom publishing while celebrating excellence in journalism, graphic design and the development and execution of integrated marketing strategies built around custom publishing.

Mariner magazine took top honors, winning gold awards in four categories for publications with a circulation over 250,000: best overall design, most improved publication, best use of photography and best overall editorial content.

"We are honored that Holland America Line's Mariner magazine was again recognized for being an innovative, enriching and high-quality publication," said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. "Since the redesign last January we have worked diligently to provide entertaining, relevant content for our loyal Mariner Society members, and winning such notable categories from a celebrated publishing council validates our efforts."

Awards were presented in 54 categories ranging from best opening spread and best special issue to best cover lines and best distribution strategy. The 569 entries represented 71 companies, and the winning publications came from a wide range of industries.

In January 2010 Holland America Line revamped Mariner with a sleek contemporary design, sophisticated layout, glossy cover and editorial content by professional travel writers and celebrity guest authors.

Additionally, each four-color issue contains featured sections including "Onboard," which highlights what's new on Holland America Line ships; "Ports of Call," which profiles select destinations and shore excursions; "Mariner Values," detailing special cruise opportunities for past guests; and "Now Voyager," a short destination article written by a travel journalist.

Mariner magazine also won numerous 2010 Magnum Opus awards as well as Apex's 2010 Award for Publication Excellence in the "Custom-Published Magazines and Journals" category.

Holland America Line's Mariner magazine is just one of several benefits of the Mariner Society Rewards Program, which launched in fall 2009. The program provides past guests with exciting rewards that range from generous onboard discounts while sailing and special rates on select cruises, to reduced or free third and fourth rates when booking future cruises. Every guest who sails with Holland America Line automatically is welcomed into the Mariner Society.

About the Pearl Awards

The Pearl Awards were launched in 2004 by the Custom Content Council to recognize the commitment to excellence and growing success of custom publishing including magazines, newsletters, and web publications.

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About Holland America Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]

Holland America Line's fleet of 15 ships offers more than 500 cruises to 354 ports in 98 countries, territories or dependencies.  Two- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines

Holland America Line is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World's Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations.  Visit us at www.worldsleadingcruiselines.com


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SOURCE Holland America Line



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