NEW ALBANY, Ohio, Oct. 20, 2016 /PRNewswire/ -- Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF) announced today a new party-wear collection inspired by and designed in collaboration with Sydney Sierota, lead singer of indie-pop band, Echosmith. The collection includes eleven versatile styles, and will be sold exclusively in select Hollister stores and online at hollisterco.com beginning on Friday, October 28th.
Hollister partnered with Sydney and her siblings last fall for the #HCoAllEqual Campaign, a global anti bullying initiative that promotes inclusion. Through that partnership, Sydney's engaging, energetic personality and fun sense of style resonated with Hollister's customers.
To start the design process, Sydney and the Hollister design team spent time shopping vintage stores and markets around Los Angeles, looking through Sydney's wardrobe, and discussing must-have details for every piece, such as pockets, and elements of shine.
"The inspiration was a lot of sparkles, we just wanted to have fun! I love dressing up, whether or not I have a reason. Something about it just makes me feel awesome. I think a lot of people can agree with that," said Sydney Sierota. "I was very excited to have the opportunity of designing a collection with Hollister and it was such a collaborative process with the entire team. I can't wait to see how fans style the pieces in their own, unique way."
The mix-and-match collection of dresses, tops, and bottoms can be dressed up and down for any occasion. Similar to her own style, Sydney wanted customers to feel like they could wear the pieces at all times, whether with a pair of sneakers or boots. Items range from $39.95 – $79.95.
"Sydney embodies everything Hollister, a true Cali girl, fun and optimistic. We loved getting to know her better and what made clothes stand out for her," said Lisa Lowman, Senior Vice President of Hollister Design. "From our inspiration shopping trips, to the fits and details of the product, she knew exactly how she wanted this collection to take shape and we love every piece."
To celebrate the launch of the new collection, Sydney will be hosting a meet and greet and performing an acoustic session at the Broadway Hollister store in New York City on Thursday, October 27th.
Sydney and her brothers in Echosmith have been working hard on their second album, which will debut in 2017.
Follow @HollisterCo for exciting news and updates on the Hollister + Sydney collection.
About Abercrombie & Fitch Co.
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands. At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.abercrombie.com and www.hollisterco.com.
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SOURCE Abercrombie & Fitch Co.