HACKETTSTOWN, N.J., Jan. 26, 2016 /PRNewswire/ -- For Super Bowl 50, SNICKERS® is treating The Big Game to an honor usually reserved for presidents and the biggest Hollywood stars – a "Happy Birthday" serenade from America's original blonde bombshell, Marilyn Monroe. Well, almost.
Today, Mars Chocolate North America gave America a first taste of the latest addition to SNICKERS'® global, award-winning "You're Not You When You're Hungry" campaign. The tease, which features a hungry Marilyn Monroe™ preparing to reprise her iconic "Happy Birthday" performance… although with a far less seductive voice, is live on the official SNICKERS® YouTube page (http://bit.ly/SNKSB50). An all-new 30-second commercial will air during the first quarter of Super Bowl 50 on Sunday, Feb. 7, on CBS.
Created by BBDO New York, the teaser only hints at what's to come during Super Bowl 50, like all "You're Not You When You're Hungry" commercials, the spot will remind fans that SNICKERS® always satisfies hunger.
"Since we're kicking-off the '50' celebration of one of the world's most iconic events it seemed only fitting to cast Marilyn Monroe™, a Hollywood icon with global appeal, to help us celebrate," said Allison Miazga-Bedrick, Director, SNICKERS® Brand. "But this is just a small glimpse of what America should expect from SNICKERS® on Super Bowl Sunday. As always the ad will feature a funny surprise that we're confident will satisfy fans hungry for a laugh."
A HISTORY OF SUPER BOWL SUCCESS
SNICKERS®, which is an official NFL sponsor, has a rich history of advertising during the Super Bowl. The brand debuted the very first "You're Not You When You're Hungry" commercial featuring Betty White during Super Bowl XLIV in 2010, which scored with both fans and media. Since then, SNICKERS® has featured dozens of celebrities and athletes around the world as part of the "You're Not You When You're Hungry" campaign, including Danny Trejo and Steve Buscemi in 2015.
The new commercial is part of a fully integrated 360 campaign to reinforce the brand's connection to hunger satisfaction before, during, and beyond Super Bowl 50. For more information on SNICKERS® or the brand's Super Bowl 50 ad, fans should visit SNICKERS® on Facebook or Twitter.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars
Video - http://youtu.be/D8sEo7JJepY
SOURCE Mars Chocolate North America