Home and Garden in China

LONDON, Aug. 4, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:

Home and Garden in China

http://www.reportbuyer.com/consumer_goods_retail/home_garden/home_improvement_diy/home_garden_hong_kong_china.html

With a strong ambition to improve the living standards of its citizens, the new government introduced a series of policies in 2013 relating to the housing market in China, which aimed to restrict speculation and over-investment in real estate. Consequently, demand for new houses, especially for second or third homes, declined, which also slowed growth for home and garden.

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home and Garden market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

HOME AND GARDEN IN CHINA

Euromonitor International

July 2014

LIST OF CONTENTS AND TABLES

Executive Summary

Dampening Real Estate Market Hampers Further Growth of Home and Garden

Rigid Demand Continues To Underpin the Entire Industry

Tighter Market Leads To Greater Consolidation

Internet Retailing Is the Most Dynamic Distribution Channel

the New Second Child Policy Is Expected To Bolster Market Growth

Key Trends and Developments

Tightened Real Estate Policies Dampen Home and Garden Growth

Child-orientated Families Underpin Home Products, Especially Those for Children

Traditional Retailers Encounter Challenges From New Distributors

Market Data

Table 1 Sales of Home and Garden by Category: Value 2008-2013

Table 2 Sales of Home and Garden by Category: % Value Growth 2008-2013

Table 3 NBO Company Shares of Home and Garden: % Value 2009-2013

Table 4 LBN Brand Shares of Home and Garden: % Value 2010-2013

Table 5 Distribution of Home and Garden by Format: % Value 2008-2013

Table 6 Forecast Sales of Home and Garden by Category: Value 2013-2018

Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018

Sources

Summary 1 Research Sources

Guangdong Huarun Paints Co Ltd in Home and Garden (china)

Strategic Direction

Key Facts

Summary 2 Guangdong Huarun Paints Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Guangdong Huarun Paints Co Ltd: Competitive Position 2013

Lock & Lock Co Ltd in Home and Garden (china)

Strategic Direction

Summary 4 Lock & Lock Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 5 Lock & Lock Co Ltd: Competitive Position 2013

Shenzhen Fuanna Bedding & Furnishing Co Ltd in Home and Garden (china)

Strategic Direction

Key Facts

Summary 6 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Key Facts

Summary 7 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Operational Indicators

Internet Strategy

Company Background

Chart 1 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Fuanna in Shanghai

Private Label

Summary 8 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Private Label Portfolio

Competitive Positioning

Summary 9 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 8 Sales of Gardening by Category: Value 2008-2013

Table 9 Sales of Gardening by Category: % Value Growth 2008-2013

Table 10 NBO Company Shares of Gardening: % Value 2009-2013

Table 11 LBN Brand Shares of Gardening: % Value 2010-2013

Table 12 Distribution of Gardening by Format: % Value 2008-2013

Table 13 Forecast Sales of Gardening by Category: Value 2013-2018

Table 14 Forecast Sales of Gardening by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 15 Sales of Home Furnishings by Category: Value 2008-2013

Table 16 Sales of Home Furnishings by Category: % Value Growth 2008-2013

Table 17 NBO Company Shares of Home Furnishings: % Value 2009-2013

Table 18 LBN Brand Shares of Home Furnishings: % Value 2010-2013

Table 19 Distribution of Home Furnishings by Format: % Value 2008-2013

Table 20 Forecast Sales of Home Furnishings by Category: Value 2013-2018

Table 21 Forecast Sales of Home Furnishings by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 22 Sales of Home Improvement by Category: Value 2008-2013

Table 23 Sales of Home Improvement by Category: % Value Growth 2008-2013

Table 24 NBO Company Shares of Home Improvement: % Value 2009-2013

Table 25 LBN Brand Shares of Home Improvement: % Value 2010-2013

Table 26 Distribution of Home Improvement by Format: % Value 2008-2013

Table 27 Forecast Sales of Home Improvement by Category: Value 2013-2018

Table 28 Forecast Sales of Home Improvement by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 29 Sales of Homewares by Category: Value 2008-2013

Table 30 Sales of Homewares by Category: % Value Growth 2008-2013

Table 31 Sales of Homewares by Material: % Value Breakdown 2009-2013

Table 32 NBO Company Shares of Homewares: % Value 2009-2013

Table 33 LBN Brand Shares of Homewares: % Value 2010-2013

Table 34 Distribution of Homewares by Format: % Value 2008-2013

Table 36 Forecast Sales of Homewares by Category: % Value Growth 2013-2018

Read the full report:

Home and Garden in China

http://www.reportbuyer.com/consumer_goods_retail/home_garden/home_improvement_diy/home_garden_hong_kong_china.html

For more information:

Sarah Smith

Research Advisor at Reportbuyer.com

Email: query@reportbuyer.com

Tel: +44 208 816 85 48

Website: www.reportbuyer.com

 

SOURCE ReportBuyer



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