SUMMIT, N.J., Oct. 10, 2016 /PRNewswire/ -- Boll & Branch, the only home brand that creates industry leading goods from the ground up, today launched a ground-breaking new line of 100% organic cotton flannel bedding. As with every Boll & Branch product, no detail went unnoticed during the ideation and design; all which stemmed from an ethical supply chain.
Boll & Branch flannel bedding is created and woven in Guimarães, Portugal, a city with long-standing reputation for producing the world's finest flannel. By leveraging traditional artisanship and technical expertise honed from decades of textile manufacturing, the introduction of Boll & Branch flannel symbolizes the start of a new generation of this seasonal favorite.
Boll & Branch's flannel bedding utilizes a unique finishing process that shears the yarn to minimize pilling, maximizing durability and softness. This additional step results in a breakthrough product and sets a new market standard for pill-resistant, ultra-soft flannel bedding.
"All Boll & Branch products are thoughtfully designed with superior attention to detail, and our flannel bedding is no different," said Missy Tannen, Founder & President of Boll & Branch. "Every detail of our flannel has been carefully considered; from the dye used to make our plaid colorway to the precise tailoring of each piece."
Made with 100% organic Turkish cotton, the new flannel bedding adheres Boll & Branch's core beliefs: a transparent supply chain, traceability of cotton fiber and GOTS certification, one of the most stringent textile safety standards in the world. As with all of our products, flannel is manufactured ethically; from seed to sew, all workers are treated fairly and are paid a living wage.
"As part of our ongoing commitment to create best-in-class products without compromising ethics, we're applying the world's finest flannel-making expertise to our beautiful, organic line of luxury bedding," said Scott Tannen, Founder & CEO of Boll & Branch. "We've created the softest, warmest and longest-lasting flannel you'll ever sleep on."
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ABOUT BOLL & BRANCH
Boll & Branch is the only home brand that creates industry-leading luxury goods from the ground up - all of which is available at a third of the price of high-end retailers. We directly source the world's finest organic cotton to create better end-products while remaining rooted in fairness, implementing ethical practices across our entire supply chain, from farmer to factory worker. For more information, please visit BollandBranch.com.
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SOURCE Boll & Branch