GREEN COVE SPRINGS, Fla., June 29, 2017 /PRNewswire/ -- HomeActions LLC, a lead-generation and client relationship platform for real estate professionals, has acquired all the assets of the Gooder Group, a publisher of digital and print lead-generating marketing tools for real estate and mortgage professionals. The Gooder Group has been providing services since 1983.
The acquisition significantly expands the HomeActions library of niche content that now includes emarketing services and print services. A key advantage of this transaction is that HomeActions will now offer its base of 5,000 clients a complete program of digital and print products from one source that will enhance lead-generation and "stay in touch" efforts.
Current Gooder Group clients relying on their e-newsletter service will soon gain the benefits of the advanced HomeActions e-newsletter platform.
"We see this as an online and offline strategic move," said Barry Friedman, CPA, the co-founder and CEO of HomeActions. "Our ability to offer a quality print platform for newsletters, brochures and more demonstrates our commitment to becoming a one-stop shop for all our clients' needs."
It is expected that all Gooder Group employees will transition over to the HomeActions team immediately.
HomeActions LLC is a digital marketing and lead generation solution with compelling content and interactive widgets for real estate agents. The HomeActions platform provides automated prospecting and marketing delivered biweekly via email to a professional's sphere of influence. The professionally written HomeActions articles portray agents as trusted advisors looking out for readers' interests by helping them care for the biggest investment in their lives. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals. HomeActions is a privately held virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida. www.homeactions.net
About the Gooder Group
The Gooder Group is a premier publisher of lead-generating marketing tools for real estate and mortgage professionals. It is the creator of the Rainmaker Lead Systems, and publishes both print and electronic newsletters to help real estate professionals keep in touch with clients and prospects. Its products include the Home Report and Loanletter newsletters as well as brochures and handbooks. A virtual company, prior to its acquisition it was based in Gaithersburg, Maryland. It was privately held. www.goodergroup.com
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SOURCE HomeActions LLC