JACKSONVILLE, Fla., April 19, 2016 /PRNewswire/ -- HomeASAP LLC (Formerly, N-Play RE LLC), the leading provider of online marketing solutions for real estate professionals, announced that its Real Estate Agent Directory™ (READ) on Facebook has surpassed 450,000 members located in over 15,000 U.S. cities. The directory was established in 2011 to help connect homebuyers and sellers with real estate agents on Facebook. Members are provided free customized agent profiles for their Business Pages where they can promote their listings and garner leads and referrals from Facebook's 1.59 billion member user base.
According to a 2013-14 CRT Realtor® Technology Survey Report by NAR, 77% of REALTORS® reported using Facebook for real estate business purposes. Top reasons cited were to build relationships/network (70%) and for visibility, exposure and marketing (64%). Ten percent cited Facebook as "the single best marketing software/website for generating new leads", ranking above some of the nation's largest home search portals.
"Facebook continues to grow as a powerful tool for marketing real estate," said John Marshall, COO and CFO of HomeASAP. "Statistics show that 94% of all homebuyers start their searches online and consumers spend an average of 40 minutes a day on Facebook. So naturally, agents have to be there. Our Directory is the #1 real estate application on Facebook. We provide agents the tools and marketing support to leverage Facebook's network most efficiently and effectively."
In addition to a searchable agent profile, connections with buyers and sellers, and access to agent referrals, agents can also integrate IDX Home Search powered by Homeasap™ technology directly into their Facebook pages. The company also provides a variety of related social media tools and services to help agents market and grow their businesses.
About HomeASAP LLC
HomeASAP LLC is the leading provider of online marketing solutions for real estate professionals, offering a broad portfolio of integrated applications and services to help connect homebuyers and sellers with agents and brokers. The company's flagship products include the Real Estate Agent Directory™, the #1 place to learn about and connect with real estate agents on Facebook; Homeasap™, powerful home search technology for IDX Home Search on agent websites and Facebook pages; and Search Alliance™, a co-operative peer-to-peer marketing network. HomeASAP LLC also provides agents social media services for networking, advertising, marketing, content management, referrals, and lead capture, under the brand names: PageEngage™, DreamSweeps™, and TurnKeySuite™. For more information, visit Homeasap.com
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SOURCE HomeASAP LLC