"Our data sheds light on how renovating homeowners are embracing smart technology," said Nino Sitchinava, principal economist at Houzz. "These homeowners aim to improve the comfort, convenience, safety, and energy usage of their home during their renovations, and smart technology appears to address many of their needs. While many homeowners report difficulty learning about and finding the right smart products to fit their needs, high levels of adoption and satisfaction among renovators are sound predictors of a wider reliance on these technologies among the general public in the near future."
Spending on smart systems and devices differs depending on the technology type. The majority of smart home security/safety upgraders spend less than $1,500 or less on their new/updated features (76 percent), while only 5 percent invest more than $5,000. There is greater variability in the cost of smart entertainment upgrades, with half spending $1,500 or less (48 percent), and another half investing more than $1,500 (52 percent). One-fifth of entertainment upgraders spend more than $5,000 on their new technology (21 percent). Similarly, nearly half of smart lighting upgraders spend $1,500 or less (47 percent), while just over half spend more than $1,500 (53 percent). In terms of smart climate control technology, homeowners rarely spend within the $1,501-$2,500 range. Instead, half of renovating homeowners report spending under $1,501, and another half spend more than $2,500 (50 percent and 46 percent, respectively). Similar to entertainment upgraders, a fifth of renovating homeowners updating climate control systems invest more than $5,000 in their new features (21 percent).
Homeowners select features with smart technology for a variety of reasons. For security/safety devices, protecting their homes against intruders (67 percent), and monitoring/controlling the safety of their home when they are away (52 percent) or from anywhere in the home (30 percent) are of primary concern. Protection against intruders is a stronger motivation for those installing smart security/safety features than those installing non-smart options (67 versus 51 percent, respectively). When it comes to smart entertainment devices, improving the entertainment experience (80 percent), the comfort of the home (55 percent) and the desire to have the latest technology or to change the mood or vibe of the home are paramount (27 percent each).
Smart climate control features are selected to improve the comfort of the household (71 percent), reduce energy consumption (68 percent) and to monitor or control their device while away from home (41 percent). In terms of lighting, homeowners are motivated to include smart tech to reduce energy consumption (59 percent), improve the comfort of the household (54 percent) and have the ability to change the mood or vibe of the home (34 percent).
Challenges and Barriers
The top two challenges renovating homeowners face when it comes to incorporating smart home features are educating themselves about available options and finding the right products/technology. This is consistent for security/safety, lighting, climate control and entertainment features. Over half of renovating homeowners opted against adding smart technologies during their renovation projects (55 percent). Among those non-adopters, only a third gave the technologies some consideration (34 percent), but ultimately decided not to go the smart tech route due to a lack of interest (37 percent), cost concerns (31 percent), or privacy concerns (23 percent).
A Helping Hand
The majority of renovating homeowners rely on professional help for the installation of both smart and non-smart security, climate control and lighting products, though they are even more likely to turn to pros in the case of smart technology upgrades in these categories. This is especially true for the installation of smart alarms and fire/gas detectors (67 percent turn to pros versus 46 percent of those installing non-smart solutions), motion-sensing lighting (63 percent versus 45 percent) and cameras (42 percent versus 21 percent). However, renovators upgrading entertainment systems/devices enlist professional help to a lesser extent than those upgrading security or safety. TVs and music streaming devices with smart features are more likely to require professional installation (38 percent and 27 percent, respectively) than those without smart capabilities (26 percent and 17 percent, respectively).
You can download the full 2016 U.S. Houzz Smart Home Trends Study here.
The "2016 U.S. Houzz Smart Home Trends Survey" is an online survey of U.S. Houzz users conducted in August 2016. n=987.
Houzz and CEDIA will present the results of the 2016 U.S. Houzz Smart Home Trends Survey at the CEDIA 2016 trade show at noon CT on September 15, in booth #4710.
Houzz has over 11 million photos of professional designed interiors and exteriors, including completed kitchen and bathroom projects, and more than 1 million active home remodeling and design professionals including architects, interior designers, general contractors and design-build firms.
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.
CEDIA is the international trade association and central touch point for 3,700 member companies who design, manufacture, and install technology for the home. CEDIA is committed to helping members at every level set a pathway to prosperity by offering industry-leading education, training, and certification; delivering market intelligence through proprietary research; providing opportunities to foster community within the channel, and cultivating awareness with industry partners and consumers. CEDIA founded the largest annual residential technology show, now in its 27th year, and co-owns Integrated Systems Europe, the world's largest AV and systems integration exhibition. CEDIA members deliver technology solutions that allow people to have their best moments in life from the comfort of their own home. Life Lived Best at Home. To learn more about CEDIA, visit www.cedia.net.
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