NEW YORK, Sept. 23 /PRNewswire/ -- Honda held the first-ever takeover of Times Square in 3-D technology today to support the launch of the all-new CR-Z sport hybrid coupe. Spanning five blocks of Times Square, the event marked the first time 3-D footage was broadcast to the public space. As a part of the takeover, Honda ran 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street), displayed several CR-Z's and sponsored a special performance from chart-topping hip-hop trio, N.E.R.D. An estimated 250,000 people attended the CR-Z event in Times Square today.

(Photo:  http://photos.prnewswire.com/prnh/20100923/LA70779)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100923/LA70779)

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For more photos and video from the event, visit www.hondanews.com.

Additional information can be found at: http://www.facebook.com/HondaCRZ

Honda Multimedia Newsroom (for journalists): www.hondanews.com

Honda News & Views (for consumers): www.honda.com/newsandviews

Honda on YouTube: www.youtube.com/honda

Honda on Flickr: www.flickr.com/hondanews

Honda on Twitter: www.twitter.com/honda

SOURCE Honda

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