Honduran President, Porfirio Lobo Sosa, Honors Political Strategist J.J. Rendon with Prestigious Medal of Merit

Political Mastermind honored by Honduran President for his dedication to democracy throughout Latin America; the award marks an historical moment for Politics in the region

TEGUCIGALPA, Honduras, and WASHINGTON, Feb. 1, 2011 /PRNewswire-USNewswire/ -- Venezuelan political strategist J.J. Rendon received the award for his devotion and work in the development of democratic processes throughout Latin America. The honor was also given by the President to Dr. Rendon for his expertise in the political marketing area. Rendon was the political strategist from December 2007 until November 2009 in the Porfirio Lobo Sosa political campaign.

(Photo:  http://photos.prnewswire.com/prnh/20110201/DC40605)

The recognition was granted January 26th, 2011 in the Presidential House in the presence of the government ministers and the leaders of the Partido Nacional (PN). During the ceremony "Pepe" emphasized Rendon's role in the most crucial moments where it was needed to defend the republican freedom in Honduras, and at the same time he assured that the distinction was to recognize his 25 years of hard work in favor of the Latin American democracy.

The Honduran President expressed, " J.J., we are very grateful for your contribution to this triumph, to give the opportunity to the Honduran people to redirect themselves towards a democratic normalization, peace and reconciliation," adding that decisions are not always easy to make, but in spite of the difficult past campaign, it was very important to be surrounded by someone with convictions and abilities.

"In these matters it is always needed to know the truth, and J.J. was very focused on that, because there are some candidates that would rather be fooled and want to hear that everything is ok, when it is not," Lobo added. After receiving the award from the Honduran President, Rendon added that he was pleased and honored from the opportunity that God gave him for working with a man concerned about his people, who unconditionally loves his country and his vocation is not about the power, for the power itself. 

The political strategist indicated that President Lobo is someone who in his personal and familiar life represents the human condition; he is a practicing believer, very respectful with others, tolerant, trying to reach consensus, in a few words, "a democrat."

J.J. Rendon (known as 'J.J.'), born in 1964, is a psychologist and publicist considered a master of strategy in the political arena. He is one of the most respected political strategists in the world. He has been a political strategist for over 24 years, with an impressive number of victories. Lately he has won 2 presidential elections in only 7 months and recently has been awarded also with the Doctor Honoris Causa in Political Science for his continuous fight on behalf of human rights and democracy in Latin America, from the International University of Panama.

SOURCE Richard Griffiths, Public Affairs advisor - Government Affairs and Strategy - Latin America, J.J. Rendon and associates