Honest Beauty Expands Nationwide Distribution with Ulta Beauty

Honest Beauty's safe and effective skincare and cosmetics now available in over 250 Ulta Beauty doors across the U.S.

08 Feb, 2016, 10:00 ET from The Honest Company, Inc.

NEW YORK, Feb. 8, 2016 /PRNewswire/ -- Honest Beauty, a comprehensive collection of safe, high-performance makeup and skincare created by The Honest Company, announced today that it will expand distribution beyond honestbeauty.com and its retail experience at the Grove into Ulta Beauty, the largest beauty retailer in the United States, and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. This launch partnership will increase accessibility and availability for the first time in-store nationwide, engaging a broader segment of customers while offering an experiential touch point for all consumers. Ulta Beauty will provide a dynamic shopping experience that will give Honest Beauty the opportunity to expand its brand messaging both nationally and in local markets.

Debuting in February 2016, Honest Beauty will enter 250 Ulta Beauty stores and its over 80-piece makeup and skincare collection will be available at Ulta.com. The Honest Beauty line was built on The Honest Company's foundational commitments to transparency as well as high-quality, safe and effective ingredients. Products feature naturally derived botanical ingredients such as chamomile, calendula, aloe vera, barbary fig, acerola cherry, rosehip, green tea and tamanu. Each item carries an "Honestly Free Guarantee," which means it's made without many ingredients of questionable health and safety standards, such as parabens, formaldehyde carriers, PEGs, MCI/MI, steareth-n, synthetic fragrances, propylene glycol, butylene glycol, petrolatum, mineral oil, SLS, SLES, sulfates and chemical sunscreens, among others.

"Honest Beauty is proud to expand distribution with Ulta Beauty, our first retail launch partner nationwide," said The Honest Company's CMO, Chris Thorne. "Their innovative and democratic approach to beauty paired with their interactive and inviting stores, creates an ideal environment for consumers to discover Honest Beauty."

"Ulta Beauty's commitment to providing customers with the ultimate beauty experience is aligned with our mission of helping women shine by embracing who they are," said Jessica Alba, Founder and Chief Creative Officer of The Honest Company. "Our brand was created to offer the modern woman an alternative to beauty she can believe in, centered around her on-the-go life and varied style. Our goal was to design a clean, conscious line that gives her confidence, celebrates her diversity and uniqueness, and is powered by uncompromised, botanically charged ingredients. We are excited to partner with Ulta Beauty to engage our customers at new touch points."

"As the retail launch partner of Honest Beauty, Ulta Beauty continues a winning track record of offering our guests access to the most sought after brands," said Tara Simon, senior vice president of merchandising at Ulta Beauty. "With high quality products featuring naturally derived ingredients, Honest Beauty is an exciting addition to our assortment and will surely delight our guests."

Launched in September 2015, Honest Beauty will roll-out new product innovations throughout 2016 at Ulta Beauty and Ulta.com. For more information on Honest Beauty or The Honest Company, visit HonestBeauty.com.

About Honest Beauty
Honest Beauty's fresh spirit embraces the diversity of beauty today with an offering made for a range of skin tones and types. The dynamic shopping experience at HonestBeauty.com inspires consumers to explore the versatility of products for their unique look with digital product try-on features and video tutorials. The line also sets a new standard for modern beauty with elegant packaging that features transparent ingredient lists and a promise that every product is made with high-quality, safe and carefully sourced ingredients. Proceeds from every Honest Beauty purchase help fund skills training and education for young women to pursue their dreams. Honest Beauty proudly supports Girls Who Code, an organization dedicated to inspiring, educating and equipping girls with the skills to pursue 21st Century opportunities in the fields of computer science and technology.      

About The Honest Company
The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible, and responsible. In pursuit of its mission to empower people to live a healthy and happy life, The Honest Company's portfolio of 100+ products address the ever-growing category needs of baby, personal care, home care, vitamins & supplements and gear. As a mission-driven company and trusted resource, Honest provides education, support and inspiration to its community of members. Honest was launched in 2012 and now has a presence across the U.S. and Canada at www.honest.com and in over 4,000 retail locations. The Honest Company is privately held and headquartered in Santa Monica, California.

About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, Ulta Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program. As of October 31, 2015 Ulta Beauty operates 860 retail stores across 48 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit www.ulta.com.

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SOURCE The Honest Company, Inc.



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