HoneyBaked and Feeding America® Closer to Goal of Providing 100,000 Meals to the Hungry Customers urged to help their neighbors in time for Easter by donating at HoneyBaked stores across the nation

CINCINNATI, March 20, 2013 /PRNewswire/ -- On February 27, HoneyBaked joined with Feeding America®, the nation's leading anti-hunger organization, to donate 100,000 meals* to the nation's hungry. At the halfway point of their campaign, HoneyBaked customers have helped provide more than 50,000 meals to low-income families. To officially launch the program, HoneyBaked donated 4,000 pounds of ham (10,000 immediate meals)** in the Washington, D.C. area, where one in five children is at risk of or experiencing hunger.

Through March 27, customers are invited to help HoneyBaked at stores across the nation by simply donating one dollar at the register. One hundred percent of donations will go to Feeding America®, which at a national level can provide eight meals for every dollar donated.

"After the generosity of the winter holidays, we know hunger remains a daily struggle for over 50 million Americans," said Craig Kurz, CEO of HoneyBaked.*** "We are proud of the response and donations we've generated so far. As our customers begin to look toward their own Easter gatherings, we want to remind them of our final push to reach our goal of providing over 100,000 meals during this crucial time of year. Together, we are raising awareness of this continuous need in the communities where we do business."

According to the US Department of Agriculture, in 2011, 50.1 million Americans lived in food insecure households, which includes 33.5 million adults and 16.7 million children. Feeding America cites unemployment as a leading predictor of food insecurity.  "With heating costs on the rise this year, it is increasingly difficult for families to put food on the table," said Leah Ray, vice president of corporate partnerships at Feeding America. "They often must turn to their local food banks, many of which experience a decline in donations after the New Year."

To help HoneyBaked reach its goal of providing 100,000 meals to Feeding America's ongoing effort of fighting hunger, visit your local HoneyBaked store. To find your nearest HoneyBaked location, visit www.honeybaked.com.  For more information on Feeding America, visit www.FeedingAmerica.org.

*Monetary equivalent of $12,500.00, $1 provides 8 meals secured by Feeding America on behalf of local member food banks
**4,000 lbs. of Ham equates to 10,000 servings according to HoneyBaked
*** The HoneyBaked Ham Co. of Ohio

HoneyBaked was founded in 1957 and is a premium food retailer known for the most flavorful, moist and tender Honey Baked Hams® and Turkey Breasts you'll find anywhere, as well as a host of other fully cooked entrees, side items and desserts. HoneyBaked has become a tradition for families nationwide who can now shop at more than 400 HoneyBaked locations. To become a HoneyBaked franchise owner, visit www.honeybakedfranchise.com or call 866.968.7424.

SOURCE HoneyBaked



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