"We have been pursuing Linda for months," said Roth. "She is a well-respected and visionary CEO with a proven track record of developing strong teams and delivering results. We are proud that she will be a part of the HoneyBaked Ham family to continue our 60-year success story."
Heasley oversaw 800 Lane Bryant, Catherine's and Cacique stores nationwide and is widely credited with revitalizing the Lane Bryant brand. Prior to Ascena, Heasley was chairman, president and CEO of The Limited, Inc. She has also held executive positions with Timberland® and CVS Caremark™.
"I am excited to have the opportunity to join one of the most venerable retail food brands in America," said Heasley. "As a family-owned business, HoneyBaked Ham has a stellar reputation, not just for its outstanding products, but also for its culture and dedication to its employees. I look forward to working with the team to support their incredible growth and finding new ways to enhance the customer experience."
A native of Shaker Heights, Ohio, Heasley graduated from Harvard University and received a master's degree from University of California, Los Angeles (UCLA).
Founded by Harry Hoenselaar in 1957 and led by three generations of his family, HoneyBaked Ham offers the highest quality, handcrafted hams along with other meats, side dishes and desserts for a taste of home any time of year.
About The Honey Baked Ham Company®
Founded in 1957, The Honey Baked Ham Company®, LLC is a premium food retailer with nearly 400 locations nationwide. Over the years, serving HoneyBaked Ham has become a tradition for millions of families. Best known for its signature spiral-sliced, sweet-crunchy-glazed Honey Baked Ham®, HoneyBaked Ham offers delicious, fully-cooked, presentation-ready hams, turkey breasts and other premium meats, as well as deli side items, heat-and-serve dishes, baked goods and desserts. For more information, visit www.HoneyBaked.com.
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SOURCE The Honey Baked Ham Company, LLC