The partnership goes beyond the on-device experience to also reach customers at college campuses across the country. By visiting college campuses, Honor hopes to connect with consumers and introduce them to the new Honor 8, a stylish smartphone featuring a dual camera system and fingerprint reader. With opportunities to engage with the brands and win Lyft rides and Honor 8 phones, the tour is designed to get consumers to engage with the brands in a fun and compelling way.
The partnership is a great fit for the two brands, as both Lyft and Honor cater to mobile natives, a generation of constantly connected, always-on-the-move consumers that set high standards for their mobile device experiences.
"With the Lyft platform, we set out to reconnect people and communities through better transportation – and part of that work happens through the devices we carry in our pockets," said Oliver Hsiang, Vice President of Partnerships at Lyft. "With Honor 8, the smartphone experience is also better – having Lyft mapped to open via double-tapping the SmartKey fingerprint ID makes getting a ride even easier."
The campus tour plans to hit the following campuses in August and September, 2016:
- Boston Market
- San Francisco Market
- Portland Market
- NYC Market
- DC Market
- Nashville Market
- Los Angeles Market
For more information on the Lyft and Honor partnership, check out Lyft's blog at blog.lyft.com/posts/huawei.
Honor is a leading smartphone e-brand under Huawei group. In line with its slogan, "for the brave", the brand was created to meet the needs of millennials through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
For more information, visit http://www.hihonor.com or any of the following social media sites:
Lyft was founded in June 2012 by Logan Green and John Zimmer to reconnect people and communities through better transportation. Lyft is the fastest growing rideshare company in the U.S and is available in more than 200 cities. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to affecting positive change for the future of our cities.
High Road for Honor
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©2016 Honor. All rights reserved.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/honor-partners-with-lyft-ridesharing-platform-300317021.html