Hoopla Digital Selects MWW As Public Relations & Marketing Agency Of Record Digital Content Provider for Public Libraries Looks to MWW's Technology and Consumer Marketing Practices for North American Launch Campaign
CHICAGO, Aug. 14, 2013 /PRNewswire/ -- MWW (www.mww.com), one of the top five global independent public relations firms, today announced that it has been selected as public relations and marketing agency of record for hoopla digital, a category-creating service that partners with public libraries across North America to provide online and mobile access to videos, music and audiobooks. As PR and marketing agency of record, MWW will direct a program to launch hoopla digital across the U.S. and Canada, including media and trade relations, influencer outreach, digital counsel and national and local market consumer cultivation.
"We wanted a dynamic partner for our launch and we found it in MWW. The firm has a superb understanding of technology and how to communicate it to consumers. They also demonstrated the ability to reach our target audiences – from librarians and tech influencers to Millennials," said hoopla digital founder and owner Jeff Jankowski. "MWW helped us craft a powerful message to position hoopla digital and it really shows in the results the firm has already secured for us."
Hoopla digital is a service of Holland, Ohio-based Midwest Tape, a trusted partner to public libraries for over 20 years. Hoopla digital offers public libraries thousands of titles – from major Hollywood studios, record companies and publishers – for patrons to borrow for instant streaming to their smartphones, tablets and computers or temporary downloading.
"Hoopla digital is leading an evolution in access to public libraries and we are proud to help them tell this exciting story," said John Digles, MWW executive vice president and GM of the firm's Midwest office in Chicago where the account will be based. "The hoopla digital team has worked to create a best-in-breed service that is fun, fast and reliable. Our program will promote hoopla digital to library systems while driving patron downloads and adoption in markets where libraries are using the service."
To use hoopla digital and borrow content for free, library-card holders download the free hoopla digital mobile app on their Android or iOS device or visit hoopladigital.com. The service is only available to patrons of participating public libraries.
Led by Digles, MWW's team for hoopla digital includes practitioners from the firm's award-winning technology and consumer marketing practices. MWW's technology clients include Samsung Mobile, Blurb, Vimeo and Nikon among others.
About hoopla digital
Hoopla digital is a category-creating service that partners with public libraries across North America to provide online and mobile access to thousands of movies, TV shows, videos, music and audiobooks. With hoopla digital, patrons can borrow, instantly stream and download free dynamic content with a valid library card. All content is accessible via hoopla digital's mobile app and online at www.hoopladigital.com. Hoopla digital is a service of Midwest Tape – a trusted partner to public libraries for over 20 years.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 "PR Agency of the Year," by the International Business Awards, 2011 "Midsize Agency of the Year" by the Holmes Report as well as "Digital Firm of the Year" and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.