HootSuite Powers Freemium Model With Marketo Social Media Management Leader Deploys Behavior-based Nurturing of 7 million+ Free Users
SAN MATEO, Calif., Sept. 10, 2013 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that HootSuite is utilizing Marketo to increase the conversion of its more than seven million free users into premium users. HootSuite, the most broadly adopted social relationship platform, adds more than 10,000 free users a day, and needed a powerful platform for nurturing prospective premium users at scale.
"We needed a marketing automation solution that would let us listen across millions of free users for behavioral signals that indicate a high likelihood to upgrade," said Steve Johnson, Chief Revenue Officer of HootSuite. "With Marketo, we are able to act on those behavioral signals in real-time and send more relevant, personalized messaging to users that they are more likely to act on."
HootSuite also uses the multi-channel behavioral data captured by Marketo to score prospective premium users and help sales quickly and easily identify the hottest upgrade leads for proactive outreach.
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Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
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