One of the most pivotal developments supporting the new launch of the brand has been a breakthrough in responsive design. Exclusive FloorSense™ Technology can detect a change in floor type and automatically adjust brush roll speed, providing consumers with optimal unit performance. This new feature will make its debut in the launch of the new REACT™ line of upright, stick and robot vacuums, and will continue to be implemented in new products moving into 2018.
Continuing on the path to deliver breakthrough technology and an elevated consumer experience, Hoover has developed the new Hoover App that allows users to customize their cleaning experience. Enabled by Bluetooth connectivity, consumers can conveniently maintain their Hoover vacuums for peak performance and set cleaning controls directly from a smartphone or tablet. The Hoover App is compatible with Quest™ robot vacuums and will be compatible with the new REACT™ vacuums as the industry's only smartphone-connected upright and stick vacuums.
The spring launch of REACT™ sets a new standard for style with product design that is streamlined and tailored for consumer usability. A sleek new product look, diverse form factors and user-friendly interfaces, combined with intuitive technology, create an elevated experience for consumers that will bring Hoover® to a new level, making the iconic brand the most relevant cleaning brand in the industry.
Hoover® continues to demonstrate its cordless leadership through the introduction of the OnePWR™ battery platform. The new Hoover® battery platform leverages and incorporates the extensive battery expertise of its parent company, Techtronic Industries ("TTI"). This battery technology enhances the cordless experience with premium performance and quality. The OnePWR™ battery platform will be incorporated into multiple products moving forward, providing a dedicated focus and expertise in the cordless category.
The new Hoover launch celebrates the belief of a brand that has built a trusted legacy in the floor care industry. This passion and determination, together with the culture of innovation that Hoover® demonstrates, will lead the company into game-changing territory in upcoming years.
For more than 100 years, Hoover® has designed powerful, easy-to-use products that clean your entire home from floor to ceiling. Our comprehensive line of products includes cordless stick, upright, robot and hand vacuums; and corded upright and canister vacuums, carpet cleaners, hard-floor cleaners and solutions. For more information, visit www.Hoover.com.
CONTACT: Hailie Meyer, 608 385 0141, firstname.lastname@example.org
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