Hop to it: "The Love of Beer" crafted as October feature film in Whole Foods Market's® Do Something Reel Film Festival Female craft brewers in Pacific Northwest profiled in this month's documentary

AUSTIN, Texas, Oct. 2, 2012 /PRNewswire/ -- There's a buzz brewing around "The Love of Beer," the October featured film in Whole Foods Market's Do Something Reel Film Festival.

Based in the Pacific Northwest, this documentary follows women as they struggle to end stereotypes, handle their rising fame and raise a family in the craft beer scene. The film will be available to digital audiences with exclusive filmmaker interviews on iTunes and other platforms, beginning today, for $3.99 in standard definition and $4.99 in HD. Visit dosomethingreel.com for information on the film and a complete list of platforms.

From farm to pint glass, women are fighting their way to become some of the most influential people in the craft beer world. Portland-based filmmaker Alison Grayson fell in love with the Oregon craft beer community, but noticed a disproportionate number of female beer consumers to female brewers.

"There are very few women who are actually working in the beer industry, but the ones who do are inspiring and passionate," said filmmaker Alison Grayson. "The Love of Beer was created to celebrate the lives of the amazing women in the craft beer industry and take a deeper look at why there aren't more women involved in the industry and how that can be changed."

Historically, brewing was a woman's household chore until it evolved a male-dominated field following the Industrial Revolution. Today, craft brewing has even become a hobby at home. Erica Shea and Stephen Valand of the Brooklyn Brew shop  are just one example of the recent popularity of home brewing. The couple is profiled in the current edition of Dark Rye, a Whole Foods Market online magazine.

Thirsty for more? Join the conversation online with #WFMBeer on Oct. 4 from 7-8 p.m. CDT during Whole Foods Market's Oktoberfest and The Women of Craft Beer Twitter Tasting with the Beer Wench.

Do Something Reel, which kicked off on Earth Day, is an ongoing collection of provocative films about food and environmental issues that can be purchased and streamed at various digital platforms. The festival was formed in partnership with FilmBuff and is presented in association with Applegate Organic & Natural Meat, Earthbound Farm Organic, Popcorn Indiana and siggi's.

SOURCE Whole Foods Market



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