Horiyoshi Worldwide Enters Brazil with Luxury Brand Department Store, "DASLU"

Dec 13, 2010, 08:30 ET from Horiyoshi Worldwide Inc.

LOS ANGELES, CA, Dec. 13 /PRNewswire/ - Horiyoshi Worldwide Inc. (OTC Bulletin Board:  HHWW) ("Company") is pleased to announce today that the Company has secured retail distribution with multi-brand department store, DASLU.  www.daslu.com.br

Established in 1996, DASLU is a posh multi-brand department store in Sao Paulo, Brazil - known as the "Fashion Mecca" of South America. The establishment houses more than 60 labels plus 30 store-in-store boutiques including Chanel, Jimmy Choo, Louis Vuitton and Valentino. Daslu is highly regarded for being a 'purveyor' in chic and exclusive couture in South America.

Horiyoshi the Third's Spring / Summer 2011 Collection will be sold at DASLU's prestigious flagship store in Sao Paulo. View the Horiyoshi the Third Spring / Summer 2011 Collection at http://horiyoshi-thethird.com/#lookbook/1

"We are excited to increase our profile and expand our brand reach in Brazil.  Daslu is a renowned shopping institution and the gateway to the South American market for luxury brands. Entering into Brazil with Daslu plays a key role in establishing Horiyoshi the Third as a premier brand in South America." says Dawn Green, Commercial Director of Horiyoshi Worldwide.

About Horiyoshi Worldwide Inc.

Horiyoshi Worldwide Inc., designs, manufactures, and markets Horiyoshi the Third (HIII) - a high end clothing and accessories product line based on the artistry of World renowned Japanese Tattoo Artist, Yoshihito Nakano (Horiyoshi III). The Company is rapidly expanding its distribution platform with the line currently being sold in approximately 45 luxury retail boutiques located in 25 cities worldwide. Debuting in Fall 2009 - HIII has been featured in leading fashion publications such as the New York Times, International Herald Tribune, the Los Angeles Times, Anotherman Magazine, Vogue and Style.com.

For more information on Horiyoshi the Third, visit:
www.horiyoshi-thethird.com

www.facebook.com/pages/Horiyoshi-III/39736791918

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Such forward-looking statements include, among other things, the successful operation of HIII's product line.

Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, HHWW's ability to design and manufacture its products following the acquisition, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

SOURCE Horiyoshi Worldwide Inc.