Dignity Health's "Hello humankindness" campaign took first place in the agency category, and focused on revealing the "human" side of the healthcare category, in which patients can often feel like just a policy number. Horizon's work for the Dignity Health included impactful custom vignettes capturing "real acts of humankindness," each highlighted a person who went above and beyond to exhibit kindness. Additionally, on air "Hello humankindness" stories encouraged listeners to submit their stories online. The work helped lift awareness of Dignity Health's Southern California facilities.
The agency's work for Stanley Steemer in partnership with Big Belli Productions -- a pregnancy, parenting, and social networking brand based on filmed content – took third place in the agency category. Horizon Media orchestrated the Stanley Steemer and Big Belli Productions partnership and worked with CBS360 to create customized content that showcases the lives of expectant and new parents. The content educates the consumer about the importance of keeping a clean and healthy home in preparation for new children.
TVB is the not-for-profit trade association of America's local broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and almost 700 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium's multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.5 billion and over 1,400 employees.
For more information, please visit horizonmedia.com.
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SOURCE Horizon Media, Inc.