Horizon Media Hires Michelle Gordon as VP, Director of Consumer Insights

Research Strategist Joins Agency's WHY Group

02 Nov, 2015, 08:06 ET from Horizon Media, Inc.

NEW YORK, Nov. 2, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, announced today that is has hired Michelle Gordon as Vice President, Director of Consumer Insights in the agency's WHY Group. Michelle will be responsible for providing strategic thought leadership to the agency where she will focus on the agency's key entertainment clients. She will report to the Chief of The WHY Group, Sheri Roder, and will be based in the agency's New York headquarters.

"I look forward to working with Michelle and tapping into her brain power to produce fresh thinking and uncover innovative insights and strategies for our brand partners," said Sheri Roder, Chief of The WHY Group at Horizon Media. "Michelle's expertise is a welcome addition at this time, as The WHY Group continues to grow and we enhance our capabilities and develop new approaches to understanding the confluence of people, brands and communications."

Most recently, Michelle led insights and strategy at integrated marketing communications agency, Catalyst, where she delivered insights for a wide range of brands including SUBWAY, Dick's Sporting Goods, and Courtyard by Marriott as well as many new business initiatives. Prior to that, Michelle was a Consumer Insights Director at Mediacom working on the GlaxoSmithKline business.

"I have long admired the strategic planning and breakthrough thinking that Horizon is known for and could not be happier to join a team of such passionate thinkers," said Michelle Gordon, Vice President, Director of Consumer Insights at Horizon Media. "I'm looking forward to working with Sheri Roder and her team as we peel back the layers of consumer behavior and uncover "the why's" for some of America's best known brands."

Gordon attended the University of Michigan where she graduated with a Bachelor's degree in Psychology, further influencing her knowledge of human behavior and consumer predictability.

About Horizon Media

Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.3 billion and more than 1,200 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

CONTACT: Kaya Lobaczewski, klobaczewski@horizonmedia.com

SOURCE Horizon Media, Inc.



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