NEW YORK, Sept. 23, 2013 /PRNewswire/ -- To kick-off Hispanic Heritage Month, Hot Legs Products has teamed up with Siempre Mujer, a fashion, beauty and lifestyle magazine boasting 1.7 million readers, and Latino Fashion Week to celebrate and showcase the talent of Latino designers.
Latino Fashion Week is the only fashion week and tour, in the United States created to support the talent of local, national and international Latino designers and it's the premier resource institution for those in the Latino fashion industry. Latino Fashion Week's 2013 theme is called The Journey: where we have been and where we are going. Using the banner statement By Latinos. For Everyone. Latino Fashion Week is celebrating its seventh year from October 1 – 5 in Chicago with runway shows, consumer events, and musical presentations that attract approximately 20,000 attendees from all over the country. The event also includes a series of Model's Night Out fundraisers that will take place in Miami and Dallas later this year sponsored by Hot Legs, and will benefit The V Foundation, a charitable organization dedicated to saving lives by helping to find a cure for cancer.
"We are absolutely delighted and committed to being part of this fashion movement, and collaborating with Siempre Mujer magazine to bring Latino Fashion Week to life with backstage interviews and reviews that will be posted on SiempreMujer.com," stated Gayna Elvin, President of Hot Legs Products. "Throughout my well-traveled career in the beauty industry I have confirmed that there is a fundamental factor that influences individual self-confidence and definition of beauty, and it's great-looking skin; the #1 fashion accessory for men and women across all cultures," she added.
The Co-Founders and Principals of Latino Fashion Week commented, "We are looking forward to a long-term relationship with a great company, and a wonderful product," said Arabel Alva Rosales, and "We welcome the opportunity to work together and are glad that Hot Legs and their team are now part of our journey," stated Cesar Rolon.
Gayna Elvin, is an internationally renowned beauty expert sought after by magazine editors, models, celebrities and beauty product manufacturers for her in-depth knowledge about salon quality self-waxing, tanning and skincare treatments and formulations. She is responsible for the design and development of the Hot Legs hair removal, Hot Tan self-tanning and Hot Body skincare lines. British born Gayna has a proven track record with many well-known brands and has consulted for companies such as Guthy-Renker Australia and Proctor & Gamble, and she chaired the Electronic Retailing Association Asian Pacific Chapter from 2000 – 2003.
About Hot Legs Products
Hot Legs Products was founded in 2004 by Gayna Elvin who worked with a team of beauty therapists and dermatologists that recognized a need to extend salon quality formulations used in the most luxurious spas throughout the world to consumers who are used to high-end salon treatments and who want the best for their skin at an affordable price. Launched during the Rod Stewart Tour in 2005, Hot Legs secured national media and retail support in drug, mass and direct channels. Hot Legs relocated it's operations to the U.S. in 2011 to become a US owned entity and entered into an exclusive partnership in drug channel with Walgreens. Ms. Elvin is President of Hot Legs LLC and manages a team that supports Walgreens' business as well as ULTA, Harmon and online channels that include walgreens.com and drugstore,com. The company has developed a new line of unique products to include a lip wax wand, infused tan and exfoliating mitts that will be introduced in 2014. Hot Legs is also first to market in category with dual language packaging – English and Spanish.
About Siempre Mujer
Launched in 2005, Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish-language women's magazines and the Latina's source for the things she cares about most: beauty, style, fitness, fashion, art, culture, and career, and helps her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.7 million readers every issue, has a guaranteed circulation of 550,000 and is currently bi-monthly. Siempremujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment. Siempre Mujer is part of the Meredith Hispanic Media network of brands, which include titles such as Ser Padres, a digital network, mobile and database.
SOURCE Hot Legs Products