Hot Models to Spot: Lara Stone and the SL Roadster at Mercedes-Benz Fashion Week

NEW YORK, Feb. 9, 2012 /PRNewswire/ -- The streets of New York are brimming with the hottest models in town for Mercedes-Benz Fashion Week and topping the charts is Lara Stone, who is appearing in a live installation at Lincoln Center alongside the all-new 2013 SL550 Roadster in a backdrop inspired by the Icons of Style images, captured by Alex Prager.

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The Mercedes-Benz Icons of Style images are being recreated on Monday, February 13th in the lobby of Mercedes-Benz Fashion Week bringing to life Stone's experience with famed American photographer and filmmaker Alex Prager.  Prager references Fellini characters and Hitchcock in a 21st century update on classic Film Noir image with Stone portraying a strong protagonist, who overcomes loneliness and fear as a getaway driver, outpacing a tornado.

The SL Roadster over the past 60 years continues to be the ultimate style icon in automotive design and this newest model now steps into the limelight with its first appearance in New York. Completely re-designed, the 2013 SL550 combines stylish, sporty and elegant luxury while maintaining classic, well-balanced proportions established decades ago.  The attention to detail and premium materials define the character of the interior, and transports it to an entirely new level of style.  Packed with innovation, the new SL is made almost entirely from aluminum and weighs considerably less than its predecessor creating a new dynamic for efficiency and handling.  The new V8 biturbo engine delivers 429 horsepower and takes just 4.5 seconds to go from 0 to 60 mph.  Technology like the unique FrontBass system, which turns the SL into a concert hall, whether open or closed, or the retractable hard top which only takes 20 seconds to fully open or close, are all pioneering developments making their fashion week debut with the help of Lara Stone.

Stone's supermodel presence in front of the camera or in the Mercedes-Benz Star Lounge will be felt among the fashion set this February.  She and Prager will spend an afternoon in the posh exclusive Star Lounge, which is also entirely new this season.  Interior designer, Wesley Cadle put his unique skills to work using visually stunning wall coverings and textiles by Porter Teleo and artwork by New York native Stephanie Hirsch.  The lounge offers a luxurious and chic experience by invitation during Mercedes-Benz Fashion Week at Lincoln Center from February 9 – 16, 2012.

Mercedes-Benz Fashion Week is taking place in New York City at Lincoln Center from February 9-16, 2012 with more than 80 designers presenting their Fall 2012 collections including Naeem Khan, Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, BCBGMAXAZRIA, Rebecca Taylor, Reem Acra, Narciso Rodriguez, Nicole Miller, Charlotte Ronson and Betsey Johnson.

For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit: http://newyork.mbfashionweek.com.

For access to Mercedes-Benz Fashion Week images free of charge, visit: www.image.net.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US.  More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com

SOURCE Mercedes-Benz USA