Hotels.com Celebrates Win at the Cannes Lions International Festival of Creativity for 'The Obvious Choice' Advertising Campaign Captain Obvious Takes Home Bronze Lion
DALLAS, June 24, 2014 /PRNewswire/ -- Hotels.com®, a leading accommodation booking website, was recognized with a Bronze Lion at the prestigious Cannes Lions International Festival of Creativity for its Obvious Choice™ advertising campaign. Hotels.com was honored in the Film category for the overall campaign including the :60 'Captain Obvious™' launch film, and the 'Obvious Eye Contact' and 'Obvious Lies' TV spots. The global annual awards show and festival celebrates outstanding creativity in the marketing communications industry, and entries are judged by experts in each field from around the world. Of the nearly 3,000 entrants, less than five percent were awarded a Lion in the Film category.
"We are honored that Hotels.com and the Obvious Choice campaign has been recognized on the global stage of Cannes," said Neha Parikh, VP and general manager, Hotels.com North America. "The Obvious Choice campaign is about showing consumers why Hotels.com is the obvious choice for booking hotels (obviously!). Being able to bring this to life through our biggest fan, Captain Obvious, has been a tremendously fun and rewarding undertaking and we are thrilled that the campaign has been well received by our customers and thought leaders within the industry."
Created by Crispin Porter + Bogusky out of Boulder, Co., The Obvious Choice marketing campaign made its debut on February 23rd in the US and Canada. The integrated campaign, which also includes Captain Obvious social media activations, email marketing, radio spots, cinema, online banners and video, represents the biggest creative launch in the 23-year history of Hotels.com.
Captain Obvious (:60)
The first TV spot for the campaign introduced Captain Obvious to the world. It features the character walking through a hotel and offering obvious observations before proclaiming that Hotels.com is the best dot com to book hotels and that Hotels.com is on the internet.
Obvious Eye Contact
The spot again features Captain Obvious, demonstrating the ease of booking rooms through the Hotels.com award-winning mobile app. In the spot, he makes eye contact with a woman in a hotel bar and then takes out his phone to book a room before realizing she is meeting someone else.
Illustrating the benefits of verified guest reviews, the ad features a family who arrives in a hotel room that is "more murdery than the reviews said," when Captain Obvious informs them that Hotels.com genuine guest reviews are written by travelers who have stayed at the property, and that "Hotels.com would have mentioned the finger."
Cannes Lions International Festival of Creativity awards over 37,400 entries from all over the world, which are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence in an array of categories including Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising.
To view the award-winning Obvious Choice TV spots, visit www.youtube.com/user/hotelsdotcom
Jordanne Hunter – Finn Partners for Hotels.com
Phone: (212) 715-1694
Taylor L. Cole, APR
Hotels.com North America
Phone: (469) 335-8442
About Hotels.com (www.hotels.com)
Hotels.com is a leading online accommodation booking website with more than 290,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.
© 2014 Hotels.com, LP. Hotels.com, The Obvious Choice, Captain Obvious, and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. CST # 2083949-50