HouseLens Develops DIY Video App for Real Estate
App is first in market designed specifically for real estate agents
NASHVILLE, Tenn., March 26, 2015 /PRNewswire/ -- HouseLens Inc., the nation's leader in visual marketing for real estate, has developed the first full-motion video app designed specifically for real estate agents. The app, HouseLens DIY, is currently in pre-market testing and will be available for general release in late April.
"We've done thousands of shoots in 35 markets around the country, and we've developed some real know-how in the process," says HouseLens Founder and CEO Andrew Crefeld. "We wanted to make some of that professional know-how accessible to the agents who DIY their listing videos."
HouseLens DIY uses in-app prompts, pre-labeled buckets, and auto-editing to help agents easily create their own full-motion walk-through video tours. In addition to uploading finished videos to YouTube, the app automatically generates an unbranded property page so agents can share their videos on their local MLS.
"Being MLS-compliant was a crucial part of designing this app specifically for real estate," says HouseLens CIO Joshua Lomelino. "Plus, it integrates the app with the HouseLens ecosystem to provide a true end-to-end visual marketing solution for agents."
Users can also contact HouseLens Customer Service or hire a HouseLens professional artist directly through the app.
"Our core focus will always be quality professional services," Crefeld says. "But we know there is a segment of the market that can really use an app like HouseLens DIY, and we want them to have the chance to be part of this new age of visual marketing."
The app's general release will coincide with the launch of another new HouseLens offering: 2D and 3D floor plans for listings. The company has also long been interested in offering drone photography and video but is not willing to skirt FAA regulations to do so. Instead, HouseLens has begun the process of obtaining an FAA exemption for drone use and hopes to be legally certified within the year.
"Ultimately, our overall goal is simple: continue to provide the best real estate visual marketing solutions that technology will allow," Crefeld says.
About HouseLens
HouseLens Inc. is the nation's largest provider of visual marketing services for real estate. The company produces full-motion walk-through listing videos, professional photography, 3D models, agent video bios, broker promotional videos, and more. For more information, visit houselens.com or contact Marketing Communications Coordinator Kathryn Royster at [email protected].
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/194666-DIYApp.mp4
SOURCE HouseLens Inc.
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