HOUSTON, May 24, 2012 /PRNewswire/ -- The Houston Chronicle today announced new leadership in the areas of Spanish-language publishing, marketing and communications.
Joining the Chronicle is Alejandro "Alex" Sanchez, who will serve as general manager and publisher of La Voz, the company's Spanish-language newspaper, and vice president of marketing and advertising for the Chronicle. Sanchez joins the Chronicle from the Dallas Morning News, where he served as general manager of communications and automotive and publisher of the Spanish-language publication Al Dia, which became profitable for the first time under his leadership. An executive with more than 20 years of marketing and advertising experience, Sanchez previously served as VP/GM at LBI media, GM at Entravision Communications and VP/GM at Radio Unica.
"I am thrilled Alex will be joining our executive leadership media team," said Houston Chronicle president John T. O'Loughlin. "His two decades of communications, marketing and sales leadership provide the solid foundation necessary for engaging one of the most dynamic and fastest growing communities in Houston and will help us dramatically step up marketing efforts as Houston's leading media group."
In another move to strengthen marketing and public relations efforts, the Chronicle named Nicki Britton director of communications and public relations. Britton moves to this newly created role from the Chronicle newsroom, where she served as a digital features manager at chron.com. While in that role, Britton led the launch and content strategies for the niche websites 29-95.com and Perry Presidential.com as well as online lifestyle and entertainment coverage. Previously, Britton worked as a press secretary for a New York City Council Member and as a publicist in book publishing.
The Houston Chronicle, the largest newspaper in Texas and the nation's seventh-largest newspaper, has evolved into a multi-media company publishing online and commercial print products, in English and Spanish, reaching specific audiences with unique delivery programs. In addition to the Houston Chronicle's 950,000 daily readers and 1.5 million readers on Sunday, Chron.com, the Chronicle's online site, averages nearly 83 million page views and 7.7 million unique visitors each month. The Houston Chronicle is owned by the Hearst Corporation.
SOURCE Houston Chronicle