MUNICH, Feb. 15, 2017 /PRNewswire/ -- It's no secret that content is the centerpiece of everything you do online. Your best digital campaign is only as good as the content you have to promote. Marketers are challenged like never before. Content creators are not just expected to be creatives, they are also often expected to strategize, promote and analyze. With so many different roles that marketers play each day it's no wonder that a channel-first mentality is so prevalent.
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When marketers are able to focus on their content and not worry about the distribution channel the quality of content goes up, which correlates with better campaigns, a happier audience, more conversions and ultimately more customers.
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SOURCE censhare AG