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How Journalists are Using Social Media

Social media relations provides opportunities for public relations

Jun 22, 2011, 11:17 ET from PR Newswire Association LLC

NEW YORK, June 22, 2011 /PRNewswire/ -- Many journalists have embedded social media into their daily routines, using networks like Twitter and Facebook to gather news, find story ideas and build audiences for the content they publish.  Public relations practices need to keep step with these changes in news production. Today on the Beyond PR blog we discuss how professional media and bloggers are using social media, and the opportunities PR professionals can find in "social media relations."

Read the full story here: http://blog.prnewswire.com/2011/06/22/how-journalists-bloggers-use-social-media-and-opportunities-for-pr/

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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