MILL VALLEY, Calif., Feb. 21, 2017 /PRNewswire/ -- Green Planet Films, a non-profit distributor of nature and environmental films primarily to the academic market, announces their entrance into the consumer video market with the launch of Green Planet Stream.
The non-profit utilized new DIY streaming technologies to launch their Amazon Channel last December, and also used VHX, a film distribution platform acquired by Vimeo, to offer pay-per view, downloads and subscription viewing options.
Since 2003, Green Planet Films has been curating content by independent producers on topics such as fracking, water, organic food, land, green building, energy, pollution, and sustainability among others, with a goal of bringing these films about important issues of our times to new and wider audiences.
Founder Suzanne Harle noted difficulties in getting popular streaming platforms to license environmental documentaries. These platforms behaved as 'gate-keepers' selecting only films that might have theatrical releases or were on broadcast TV.
"When we first started streaming in 2010, building a digital platform was very cumbersome, especially for an 'accidental programmer' like me," she said. "We started streaming by using free resources like WordPress and JWPlayer plus a complimentary year of S3 from Amazon Web Services." Managing updates and hand-coding proved this method too cumbersome to scale over time.
In May 2016, Amazon announced Amazon Video Direct, which allows premium video content suppliers to upload films directly. Green Planet Films jumped on the opportunity. Four weeks after the initial announcement their first video went live on Amazon Prime. The film TULARE The Phantom Lake, an obscure regional California short film about the disappearance of one of America's largest lakes due to water diversion, garnered 36,000 minutes of viewing in its first month. Viewer comments wishing for longer lake restoration segments has motivated director Christopher Beaver to prepare a follow up film. "These are the kinds of comments one dreams to hear," stated Beaver.
Media Contact: Suzanne Harle 415.377.5471 firstname.lastname@example.org
Green Planet Films is a California-based non-profit distributor of nature and environmental films who recently launched Green Planet Stream as an Amazon Channel and a self-branded channel. Green Planet Stream offers a free trial and thereafter is $5.99/month.
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SOURCE Green Planet Films