How to Compare CMS Platforms for Business Objectives
Selecting a CMS means more than comparing features
BALTIMORE, June 4, 2013 /PRNewswire/ -- As part of its release of the annual CMS Comparison Report, R2integrated (r2i) has also published a thought leadership blog on the four key considerations business professionals should make when researching and selecting a CMS platform.
One of the biggest mistakes in selecting a CMS is to simply select one based on its feature set. This post addresses the importance in understanding the overall vision and goals behind implementing a CMS, the core technology stack and IT support resources, budget and timelines and what to consider about the CMS product history and market share.
R2integrated ("r2i") is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey's.
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