How to Effectively Utilize Users' Data. For Their Benefit.
MENLO PARK, California, Feb. 17, 2016 /PRNewswire/ -- Content quality standards are evolving and now, more than ever, high-quality content and data are becoming the most valuable commodity as we now know that in the content world, quality matters. But what exactly makes "quality" content? There are dozens of criteria to measure quality content but despite search engine algorithms growing more complex and technology improving, one measure that is and will be relevant in 2016 is authentic data and content. Quality content is what companies, marketers, Google and everyone else is looking for. As users create and upload their personal content onto different platforms, companies that will find a way to use this information for their own and their users' benefit - combined with the use of advanced security measures - will gain a big advantage over the rest of the pack.
Our new, intelligent social network, infi, was structured to understand its users and use their data in a smart way. With one click it collects users' content and media from the web, storage, computers and smartphones, entering and storing it all in one place in a chronological order. It also automatically searches any mentions and additional data on the user, importing it and organizing it all on a personal timeline with endless filtering options so that the user can easily locate any story, moments or media.
infi is a privacy-based social network that puts an emphasis on privacy as the cornerstone on which it was built on. Today, we are beginning to realize just how extensive the digital breach of privacy is, led by giants such as Google and Facebook. And we also know that users are worried and are looking for options. This is where infi steps in. It was created due to an urgent, growing need of its users who totally lost their trust in the internet and social networks after repeated online breaches and the Snowden affair.
infi's goal is for users to control their digital life- collect, aggregate and upload their content off of their social media accounts, storage places and devices onto their infi timeline in an organized, methodologic way. Users can then build their digital identity, deciding on content that best represents them and on the privacy setting that works best for them. With the data uploaded by users, infi builds an avatar, which learns its user to the point it will duplicate his consciousness through advanced algorithms, AI systems, images, text and data processing. This avatar will become the digital reflection of the user's own consciousness and will continue to exist forever.
With this quality, authentic data, the avatar will serve as an intelligent and intuitive virtual assistant that will learn all about users' specific habits and preferences, getting to know them and do things on their behalf. As users upload more data into the system, they can make their avatar better, saving time by having their avatar predicting and answering their needs. Making restaurant reservations, booking a taxi to the airport, scheduling a yearly checkup or ordering flowers to a friend's birthday will become routine-actions done automatically by the avatar.
Why we do what we do?
As we are heading into the personalized products era, products will be more tailored-made to users' needs, becoming smarter and changeable over the internet. An avatar is the next step of the personalized products' market and another tool for refining users' needs and taste. Our goal is to create a social media network that truly understands its users and giving them tool that uses their personal information to better their digital lives.
Due to the growing security breaches, biometrics is taking over and users will become their own password. infi's top-notch recognition tools and the personal avatar will make sure that users' accounts kept at highest, strict privacy and content will be made public or private using extremely refined filters, based on user's decision.
We believe that smart everything is the new motto for the near future. Everything will become smart and connectable, including users and social networks. The same way the Internet of Things made it possible for devices and gadgets to connect to networks, infi's avatar will connect its user to every compartment of their life – from shopping and running errands to doing business, getting the news, recording and sharing stories and memories with friends and family and building a legacy through making use of authentic content and deep, social engagement.
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