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How to Find a New Content Angle on an Old Topic

Jul 10, 2013, 09:58 ET from PR Newswire Association LLC

NEW YORK, July 10, 2013 /PRNewswire/ -- As a small business owner, you know the importance of presenting the same topics on an ongoing basis. This can be challenging even for seasoned pros who write for a living. When you are stuck, it can hard to see the light at the end of the tunnel. PR Newswire's PR Toolkit most recent article, "How to Find a New Content Angle on an Old Topic" by Raven Tools co-founder Jon Henshaw, may be able to shine some light on your situation. In this article he shares his secret weapon to writer's block. 


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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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