MONTCLAIR, N.J., Sept. 4, 2013 /PRNewswire/ -- Online customer reviews have a huge influence on how people perceive a product, service or company; on their willingness to try it; even on its visibility in search engines. Yet many marketers and business owners are still convinced that reviews "just happen."
The Marketer's Guide to Customer Reviews by Jon Hall upends the conventional wisdom. This first-of-its-kind book teaches marketers and business owners how to turn online customer reviews into an addressable marketing channel, and why they should get started--now. Whether you struggle with negative or non-existent reviews or already have a solid online reputation to work with, there are tips here to help you approach, generate, manage and make the most of customer reviews over the long term.
Written by the founder of Grade.us, the leading "review funnel" solution for marketers, The Marketer's Guide to Customer Reviews draws on decades of in-the-trenches experience, as well as the latest research and best practices for reviews across sites and industries.
"This book is so timely," says Cheryl Conner of Forbes.com. "Research is increasingly showing the role customer reviews play in the sales and marketing world. Jon Hall's book is spot-on, and should be required reading for every professional who is running a business or selling a product or service, whether online or off, within our current connected world."
"Reviews are today's social proof and can make or break a business," says John Jantsch, speaker and author of Duct Tape Marketing. "The Marketer's Guide to Customer Reviews is one of the first publications to show you how to take advantage of this increasingly important channel."
Illustrated with tons of stats, facts, tips and examples, The Marketer's Guide to Customer Reviews is available from Amazon in a Kindle Edition for $2.99 (http://www.amazon.com/dp/B00EN81DMO) or from Grade.us to those who "pay" with a tweet or who signup to try the service (https://about.grade.us/guide).
Grade.us is the leading "review funnel" solution that makes it easy to get more customer reviews on the sites that matter, including major directories like Google+, Yahoo! and Yelp, as well as niche and industry review sites like Angie's List, TripAdvisor, Patch, Urbanspoon, Healthgrades, etc.
Grade.us works primarily with marketers and offers several programs to help them make use of our solution: as affiliates, as resellers, and by white-labeling the software. A free-forever tier lets you explore the solution and put its tactics into practice with no financial investment whatsoever. Sign up for free at: https://about.grade.us/signup?ref=press
SOURCE Grade Us, Inc.