SCOTTSDALE, Ariz., June 18, 2013 /PRNewswire-iReach/ -- When considering how to monitor your online presence, the most important thing to consider is how people will access information about an individual company. Search engines, especially Google, but also Yahoo! Bing and others continue to be popular ways to gather information about high-profile individuals, large companies, or national organizations. Setting up a Google Alerts account will allow businesses and individuals to track new online content about them. This will allow them to respond quickly should significant amounts of negative information appear.
While keeping track of new information is important, so is being aware that the ways the search engines rank pages constantly evolves. Top pages in search results one day may be buried several pages into the results the next if a search engine decides to change its algorithm. Because of this, it is important for businesses and individuals to conduct frequent searches of their names, as well as their names with common search terms, such as "scam", "bad reviews", and "negative reviews". You should conduct these searches at least monthly, but preferably every week or two.
For those seriously learning how to monitor your online presence, they must have to look at social media. Increased public awareness of fake online reviews, combined with the rise of social media, has resulted in many people turning away from searches as a means of getting reliable information. Monitoring personal and company pages on at least a weekly, if not daily, basis can help businesses, and individuals to respond quickly if negative information is posted thereon. Using the search tool on the Social Mention site will also inform them when their name is mentioned publicly on those sites.
Finally, any discussion of how to monitor your online presence would not be complete without the inclusion of one of the fastest rising sites, Pinterest. Pinterest can be very powerful because it can create positive or negative memes about a company or individual quickly and simply. They can be widely shared and viewed more than videos or articles because, unlike videos, they do not take time to load, and unlike articles, they can be read in whole at a glance. To see if a site has been "pinned", a company may use "pinterest.com/source/companyurl".
For more information on how to protect your online reputation call JW Maxx Solutions for your free consultation.
JW Maxx Solutions JW Maxx Solutions, 602-953-7798, firstname.lastname@example.org
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