NEW YORK, Aug. 5, 2014 /PRNewswire/ -- Developing a stream of quality content that is useful to your audience is one of the most effective ways to fill your organization's pipeline with leads. But in order to turn those leads into customers, you have to earn their trust. PR practitioners are well-versed in the power of influence; they understand how to build a narrative and present information within a context that persuades the audience to take a desired action.
Learn how to hone these essential PR skills to boost your brand image and generate new leads by attending the upcoming webinar "How to Drive Demand Generation with PR Tactics" on Wednesday, August 13th from 1PM-2PM ET. Follow the link to register now: http://prn.to/1wpYiEQ
Key takeaways from the discussion will include:
- The role of earned media in influencing buyer behavior
- PR's measurable impact on demand generation
- How to leverage existing PR content to increase brand image and generate new leads
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
VP, Strategic Communications
SOURCE PR Newswire Association LLC