How VerbalizeIt Scaled for "Shark Tank" by Outsourcing to Ideation
NEW YORK, June 13, 2013 /PRNewswire-iReach/ -- When VerbalizeIt Inc., a global leader in human language translation services, learned they would be featured on the season finale of ABC-TV's "Shark Tank" on May 17th, 2013 they needed to accelerate the development of their business platform and re-imagine their marketing website to take full advantage of the traffic stemming from the 7 million viewers of the show.
VerbalizeIt reached out to Ideation Inc., a startup-focused software development and web design agency, for guidance on how to prepare and scale their platform for 7 million viewers nation-wide.
In only two short months, Ideation needed to help VerbalizeIt re-brand their marketing, build an Android version of their popular iPhone consumer app, and expand their business service offerings by building a scalable business platform and self-service dashboard for translation.
"We knew that we had a once in a lifetime opportunity, and needed to find a partner that specialized in high growth startups with experience in branding, user experience design, scalable development & infrastructure, and social media marketing…a very tough combination to find," said Kunal Sarda, VerbalizeIt's COO. "What we learned is that with a versatile partner spanning two distinct time zones, tech startups can scale faster by leveraging on-demand strategy, design, and development resources to achieve time-sensitive business goals."
Ideation was founded with a unique mission and business model aiming at filling the void that exists in the startup landscape in New York City, where entrepreneurs are looking to start or grow their businesses but cannot find enough qualified technical co-founders or CTOs to help them get their products off the ground. Additionally, many early stage or seed funded startups cannot afford the salary of a well-experienced CTO; and as a result piece together a team of talented programmers without someone to fully manage vision, strategy, and architecture.
By building a multi-disciplined team of talented UI/UX and visual designers, software developers, digital marketing strategists, and seasoned technology business leaders, Ideation exists to solve this problem. "My goal all along was to work with brilliant entrepreneurs, who want to build products to change the world. It is very rewarding working with VerbalizeIt to connect people across the globe by helping them break down communication barriers," said Robert Dilio, Founder of Ideation.
The collaboration between VerbalizeIt and Ideation has yielded tremendous results. Website visits have increased by 4x, almost 7,000 more translators have joined the VerbalizeIt community bringing the total to over 10,000, and the total number of translations on the platform has increased by three-fold.
Ideation is also working with several other startups in various industries in NYC and Silicon Valley in hopes to continue building products that have an impact on the world and helping entrepreneurs realize their vision. Learn more about Ideation at http://www.ideationnyc.com.
Robert Dilio, Ideation Inc., 9177449697, firstname.lastname@example.org
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SOURCE Ideation Inc.