Howcast Debuts New Website as Videos Top One Billion Views

NEW YORK, May 15, 2012 /PRNewswire-iReach/ -- Howcast announced today the launch of its new website that's been entirely re-conceived and re-designed to make it even easier to watch thousands of free how-to videos online. The new website will help further accelerate the already impressive growth of Howcast's viewership, which recently passed the one billion mark in numbers of videos streamed from its network of distribution sites.

"The acceleration of our growth is a direct result of our ever evolving use of data to produce how-to videos on topics that people want to watch" said Jason Liebman, CEO of Howcast. "We've always been responsive to our users' interests and needs and have been ahead of the curve in the video marketplace; our new site is a direct response to these goals."

Howcast.com has been completely redesigned to showcase high-quality new video "guides" by topic area. Users can easily browse through dozens of videos grouped into hundreds of guides such as, "Guitar Lessons," and "How to Make the Best Coffee."  Users can also easily track their progress as they make their way through any guide.

Howcast's new site has been designed to most efficiently present users with videos of greatest interest to them. Howcast also continues to refine its proprietary data analysis tools, which play a critical role in pinpointing new video topics that will have the broadest possible appeal to the Internet audience.

"From day one, we have focused on building algorithms that analyze big data sets to tell us what video topics are of greatest interest to users and advertisers," said Tom Bender, Vice President of Product Development at Howcast.  

Since Howcast's 2008 launch, the editors of TIME magazine have selected Howcast as one of the 50 Best Websites of the year in 2008 and 2011.  Howcast is building upon its tradition of high quality user experiences with the launch of its new site, with improvements on how the site is organized and laid out, to new methods of navigation, including prominent progress tracking.

Added Liebman, "This site launch, along with our recently announced expansion of Howcast's partnership with YouTube in becoming a part of their Original Channels Initiative, gives us the tools we need to accelerate our growth in the months and years ahead."

About Howcast

Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Howcast uses innovative technologies and rapid production techniques to create very high volumes of low-cost, high-quality, "how-to" videos for multi-platform distribution.  From Cake Decorating to Hip Hop Dance Moves to Gardening Tips, Howcast streams tens of millions of videos every month across its distribution network. Launched in 2008, Howcast is led by a senior management team with backgrounds in traditional and new media, including alumni of Google, YouTube, and Yahoo!.  Howcast is hiring in its New York City office!  Interested engineers at all levels of seniority should contact jobs+eng(at)howcast(dot)com.

For more information on Howcast, please contact pr(at)howcast(dot)com.

Media Contact: Jen Hirsch, Group SJR, 646.495.9723, [email protected]

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SOURCE Howcast