Hoy and Descuento Libre Partner to Bring Web Discounts to Latino Communities With Oferta del Dia

USA - English

• Latin America - español

CHICAGO, Nov. 18, 2010 /PRNewswire/ -- Hoy today announced a partnership with Descuento Libre to introduce "Oferta del Dia," a web-based daily discount opportunity for users through ViveloHoy.com.  The offers are unique and relevant to Hispanics in the United States, particularly those in Chicago and Los Angeles.

"Our audience is always looking for engaging and relevant information they can use every day," said John Trainor, General Manager of Hoy Chicago. "Offering value through specific buying opportunities with attractive discounts is part of our effort to be the preferred media source for Hispanics in Chicago and Los Angeles. This is also great because it provides more opportunities for our advertisers to reach their goals."

DescuentoLibre.com is a social buying website dedicated to serving Latino and Hispanic communities by creating awareness of local economy and culture. Headquartered in Chicago, Descuento Libre has a presence in 22 major cities across the US.

"We are extremely excited about the launch of the first Latino-focused social buying site and our partnership with Hoy," said Derek Beckmann, CEO of Descuento Libre.

A new "Oferta del Dia" will be posted each day on ViveloHoy.com and in all Hoy publications.

About Hoy:

Hoy, is a media company that publishes two of the leading newspapers within Chicago and Los Angeles, Hoy and Fin de Semana  have a national gross weekly distribution of 1.3 million copies. Hoy offers a wide array of media solutions including the only Spanish-language daily newspaper in Chicago and the largest Spanish-language circulation weekend vehicle in L.A. and Chicago as well as a diversified portfolio that includes online, mobile, out-of-home and digital signage. Hoy's mission is to inform, entertain and educate Hispanics with engaging, relevant content that help build successful lives, serve as an advocate and provide a link to Latino culture. For more information about Hoy visit ViveloHoy.com.

About Descuento Libre:

Descuento Libre serves the Latino community and those interested in experiencing Latino culture through great deals and promotions at a discount.  Found in 22 major Latino populated cities across the United States and 54 cities in Mexico, our goal is to assist those who want to learn and experience the adventures, foods, and culture that the Latino community has to offer without spending too much. Founded on a Latino basis, we wouldn't present anything that we wouldn't want to experience. As a company out to expose and create an experience, we're always listening for new ideas; from new restaurants and spas to places to shop.  Descuento Libre offers its website content both in English and Spanish to connect with different generations and groups of Latinos across the U.S. and Latin America at http://www.descuentolibre.com.

SOURCE Descuento Libre