Hoyos Labs to Demonstrate New Mobile App at FinovateFall in NYC New App Leverages Smartphones and Biometrics to Eradicate all Usernames, Passwords, Pins and Tokens, Making Digital Finance More Convenient and Secure

NEW YORK, July 22, 2014 /PRNewswire/-- Hoyos Labs, a digital infrastructure security company, today announced that the Company has been selected to demonstrate its soon-to-launch mobile app that leverages various biometrics to eliminate the need for all log-in information, such as usernames and passwords, at FinovateFall on Sept. 23 and 24 in New York City. The mobile app will have major implications for convenience and security within the online banking industry.

Hoyos Labs will demonstrate the app to some of the most influential members of the financial community to highlight how the technology can help them to safely and conveniently protect their confidential corporate and financial material. The app leverages smartphones as biometrics acquisition devices and utilizes a unique "liveness" detection system that ensures the person who is attempting to log-in to the service is, in fact, the true identity.

"We look forward to showcasing how this new app will change the game when it comes to mobile and online banking and transactions," said Hector Hoyos, CEO of Hoyos Labs. "This app will create an environment in which financial information is secure, and there's no need to worry about account hacks, breaches or the hassle of a forgotten password. Two things are of paramount importance when it comes to financial transactions: privacy and convenience. Using biometrics as a means of authentication ensures that you and only you are granted access to your bank records and authorized to make transactions and other uses of your financial accounts. On top of the government-level security that you're getting, the app is convenient to use as it lives on your current go-to device: your smartphone."  

FinovateFall is an exclusive two-day conference that selects companies to showcase and demonstrate the newest and most exciting financial and banking technological innovations. This year's conference will take place on September 23 and 24, 2014, at the New York Hilton Midtown.

"In selecting Hoyos Labs as a demonstrator at this year's FinovateFall, we are eager to learn more about the new technology that's being developed and how it can help financial professionals to access their private corporate information without worrying about remembering passwords or carrying around tokens," said Eric Mattson, CEO of Finovate. "The use of biometrics has quickly become a hot trend in mobile technology, especially when it comes to the financial industry, and Hoyos Labs' introduction of its new biometrics-based mobile app reinforces the fact that the market is, in fact, moving in that direction."

About Hoyos Labs
Hoyos Labs is a digital infrastructure security company with security, computer vision and biometrics and big data experts. The goal of Hoyos Labs is to develop and deploy enterprise and consumer identity assertion technology platforms that will conveniently and securely address the identity assertion challenges of today. Hoyos Labs currently has offices in New York, Boston, Bucharest (Romania), Beijing (China) and Oxford (United Kingdom).

About FinovateFall
FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate, and unique format. FinovateFall is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit finovate.com.

SOURCE Hoyos Labs



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