HP, Volkswagen Brasil to Speak at RFID Journal LIVE! Brasil RFID Journal's second Brasilian event will highlight how companies across the nation are benefiting from RFID technologies

NEW YORK, Nov. 4, 2013 /PRNewswire/ -- RFID Journal announced today that its RFID Journal LIVE! Brasil conference and exhibition (www.rfidjournalevents.com/brasil), focused on radio frequency identification technology and its deployments across all industries in Brasil, will feature sessions from Hewlett-Packard (HP) and Volkswagen Brasil. The event will take place on Nov. 6-7, 2013, at Espaco APAS-Centro de Convencoes, located in Sao Paulo.

This unique event, produced by RFID Journal in partnership with HP, will showcase leading end users presenting powerful real-world case studies. These presentations, offered in Portuguese, will highlight how businesses are employing RFID, as well as where they are achieving real benefits today. The high-quality content is designed to help Brasilian companies that are considering deploying RFID technology to address real business challenges, determine the best RFID technology for their needs, learn best practices from early adopters, find the appropriate technology partners and move forward. Attendees will also have the opportunity to meet the leading technology providers and view their latest solutions. The event is cornerstone-sponsored by Hewlett-Packard.

Kami Saidi, HP's supply chain operations director, will open the conference on Nov. 6 with Henrique de Oliveira Miguel, an executive at the Ministerio da Ciencia e Tecnologia, to welcome attendees. During another session, Marcelo Pandini, HP's Go to Market operations manager, will present a session discussing his firm's experiences with RFID over the past 10 years. HP Brasil has had a leading role in implementing RFID within Hewlett-Packard's manufacturing operations, disseminating RFID knowledge through educational programs at the RFID Center of Excellence, and innovating with the implementation of several RFID research projects. During this session, Pandini will present HP's journey through the technology's early adoption in manufacturing, as well as supply chain strategies and benefits, current research and development projects, and what lies ahead regarding RFID implementation trends, perspectives and challenges.

Washington Luis Maia de Souzedo, Volkswagen Brasil's IT process analyst for MAN Latin America, will present a session discussing RFID's use in tracking returnable transport items (RTIs). MAN, one of the largest truck manufacturers in the world, is utilizing radio frequency identification to track returnable containers and racks used to transport truck parts. During this session, attendees will learn how the firm analyzed tag performance, and how this information will be used in the future.

"VW's application is clearly one that would benefit many companies that use returnable containers," said Mark Roberti, RFID Journal's founder and editor. "This and other sessions will engage attendees, and show them how they can improve their operations with RFID."

The event will also feature RFID Journal University, RFID Journal's most popular preconference offering. This seminar, open to professionals across all industries, is designed to provide those new to the technology with the foundational knowledge necessary to begin understanding how RFID can be applied to solve specific business problems, to choose the right option for a specific application and to select the proper vendors to achieve a successful outcome.

For more information, please visit the RFID Journal LIVE! Brasil Website, www.rfidjournalevents.com/brasil, or contact attendee registration at brasil@rfidjournal.com or +1 (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—online and at face-to-face events. For more information, visit www.rfidjournal.com.

Read more news from RFID Journal.

For more information, contact:
Sonja Valenta
Director of Marketing
RFID Journal
(212) 584-9400



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