RADNOR, Pa., June 29, 2012 /PRNewswire/ -- Dave Weber, Managing Director for HTH Worldwide, was a featured panel member and speaker at the 2012 Enterprise Social Business Forum at Penn State's Great Valley campus. The event, sponsored by SoclWorx and Stratus Interactive, brought together C-level thought leaders in Marketing and Information Technology from leading Mid-Atlantic Region organizations. Speakers contributed valuable insights into the sometimes confusing and ever-changing world of social media, and shared best practices regarding the role social networks can play for an enterprise both internally and externally.
"The challenge is not if, but how businesses will use social networks and the rapidly evolving technology behind them. Internally, social models could drive the next generation of collaboration for process improvement and productivity. Externally, social programs need to open sales channels, increase revenues and build lasting value for our customers," said Dave Weber. "It's still new territory and the rules and formulas for success are being invented and tested daily. We need to remember that the power of social networks reside with people, not the business or the marketer."
About HTH Worldwide
HTH Worldwide is a global leader that provides access to quality healthcare information and services all around the globe. HTH's mission is to help people anywhere and anytime understand, navigate, and gain access to the best available preventive, routine and complex health care services. HTH Worldwide will remain an industry leader in the design, development and distribution of mobile and online global resources across a variety of channels including social media to accomplish its mission. For further information, visit http://www.hthworldwide.com/.
Contact: Moira Bishop
SOURCE HTH Worldwide