CAMBRIDGE, Mass., Aug. 20, 2013 /PRNewswire/ -- Today at INBOUND 2013, HubSpot, the world's leading inbound marketing platform, announced Signals, a new product that extends the company's approach to integrated customer experiences beyond the world of marketing to include sales and services. The company's first offering beyond the marketing space, Signals is a Google Chrome based notification app that tells sales and service representatives when and how to engage leads and customers, showing real-time notifications based on "signals" from emails you've sent, your website, your CRM solution and even social media interactions. Signals also makes it easier to align sales, marketing, and services efforts around the interests, needs and history of any prospect, lead or customer.
Signals, available for free to anyone at http://www.getsignals.com or from the Chrome Web Store, where it has received positive early ratings. The free edition allows users to see who has read the e-mails they send from Outlook and Gmail, and receive notifications when important contacts interact on LinkedIn. The team edition (available for a $10 monthly fee per user) allows integration with HubSpot and will notify you when a lead revisits your website. The team edition also integrates with Salesforce, notifying salespeople of new leads while allowing them to track emails they send out of Salesforce.
HubSpot CEO Brian Halligan said of the announcement: "We started HubSpot to replace annoying, interruptive advertising with inbound marketing: marketing people love. Along the way we realized the customer experience doesn't end with marketing. Today's buyers behave differently, and that means you need to transform how your organization not only does marketing, but also how you approach sales and services. We believe that people on the front line of sales and customer service deserve tools, like Signals, that make their interactions with your website visitors, leads and customers more relevant and effective."
Sales expert Jill Konrath, author of SNAP Selling & Selling To Big Companies, agreed: "With timely insights into changing buyer behaviors and priorities, alert sellers can quickly create new opportunities and advance existing ones."
HubSpot is the world's #1 inbound marketing platform. Designed to replace the world's interruptive and annoying marketing with marketing people love, HubSpot makes marketing more efficient, effective, and measurable. HubSpot's inbound marketing software is integrated, powerful, and intuitive to use. Nearly 10,000 companies, agencies, and partners in 56 countries use HubSpot's software, services, and expertise to engage with prospects, leads, and customers through social media, blogs, email, landing pages, and more. HubSpot is headquartered in Cambridge, MA, with offices in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies. For the love of marketing, learn more at www.hubspot.com.