HubSpot Launches a Marketing Effectiveness Dashboard

CAMBRIDGE, Mass., May 17, 2012 /PRNewswire/ -- Just in time for the Facebook IPO, there's now an app for tracking Facebook fan growth (and much more!) vs. the competition. All-in-one marketing software company HubSpot, Inc. launched a dashboard web app based on its popular Marketing Grader tool. This new interactive dashboard quickly answers marketer's burning questions at a glance. Are competitors accruing more Facebook fans faster? Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last 3 months of marketing effort improved effectiveness?

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The Marketing Grader App immediately identifies and compares competitors' marketing performance relative to your own. The dashboard gives specific analytics including changes in indexed pages, linking domains, Facebook fans, Twitter followers and overall grade. It also notifies users of important changes in these metrics - both their own and their competition's.

"We noticed people coming back and re-running their scores monthly, weekly, even daily. They clearly wanted to see performance over time and versus the competition, and they wanted to know which actions were improving their scores," said Mike Volpe, CMO of the all-in-one marketing software provider. "So we built a dashboard for marketing effectiveness."

The Marketing Grader tool was launched in December and has since graded over 580,000 websites and run 1.2 million reports. Marketing Grader analyzes 40+ measures of marketing effectiveness and grades the business on a 1-100 scale. It replaced Website Grader, which has graded over 4 million websites in the last 4 years.

The app takes the tool a step further to allow users to make an account and track progress over time. Each time a user logs in, they will be able to see the changes to the report, monitor these changes, and share them with others in their company or on social media. This change allows marketers to pinpoint where they are improving and fix areas that are not as strong.

"Marketing Grader and Website Grader before that has always been a useful tool to marketers to see where they can improve in their marketing," said Dharmesh Shah, CTO and developer behind several of HubSpot's Graders. "Now they will be able to visually analyze - and painlessly report on - their marketing in comparison to competitors, which is a huge advantage."

About HubSpot

HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 6,800 companies in 46 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular marketing analysis tool, MarketingGrader.com, which grades the marketing efforts of over 250,000 companies a month.  In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com. Is HubSpot software right for your business? Apply for a free inbound marketing assessment.

SOURCE HubSpot, Inc.