NEW YORK, July 26, 2016 /PRNewswire/ -- Pucker up for National Lipstick Day on July 29th and give a kiss to #BeautyBoss Huda Kattan, a beauty expert, blogger, entrepreneur, International Businesswoman, and now the official owner of National Lipstick Day, according to the registrar at National Day Calendar! To celebrate, the holiday will mark the launch of Huda Beauty's new innovative lip beautifier, Liquid Matte, an unrivaled take on liquid lipstick with a revolutionary formula.
This new comfort-wear Liquid Matte formula is infused with antioxidants and an exclusive complex to help maintain the lips' hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with incredible staying power. You might even forget you're wearing anything on your lips at all! Huda Beauty Liquid Matte products will be available at Sephora.com for $20.
A wide spectrum of colors featuring timeless nudes, feminine pinks, deep reds, and the classic 90s brown beautify your lips for hours without compromising comfort. Sixteen must-have colors can be used alone or combined to create the perfect color for any occasion. Pair with a complementary Huda Beauty Lip Contour for extra staying power and to find your own, unique style.
"I created Liquid Matte because I could never find a liquid lipstick that suited my needs. This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for," says Huda Beauty founder Huda Kattan. "When I put my lipstick on in the morning, I feel ready to conquer the world – I created these products in hopes that anyone who wears them feels the same way!"
The Huda Beauty collection consists of record-breaking false eyelashes that are favorites among celebrities, including the Kardashians, Jennifer Lopez, Eva Longoria, and Nicole Richie. In April 2016, Huda Beauty launched long-lasting Lip Contours ($19) at Sephora, becoming one of the biggest launches in Sephora history within a few hours of its release. These products continue to showcase her unique and modern take on classic beauty products.
With over 14 million followers on Instagram, Huda Kattan (@hudabeauty) is the quintessential #BeautyBoss credited with unifying beauty trends across the globe and empowering women by giving them the tools to be confident. From coining the "T. rex pose" to sharing tips from her own professional makeup expertise, Kattan's fan-favorite tutorials often begin a ripple effect that take the beauty world by storm.
Huda encourages all beauty lovers to share their power lip look on National Lipstick Day and tag #NationalLipstickDay and #HudaBeauty!
Huda's tips for the perfect pout:
- Prep your lips: To improve consistency of application, gently exfoliate with a lip scrub. Blot off any excess oils.
- For maximum impact, line lips using the Lip Contour and fade towards the center.
- Apply a thin layer of Liquid Matte in the corresponding or lighter shade to fill in the rest.
- Allow approximately 30 seconds for color to set and intensify to an opaque finish. Color appearance may vary based on skin tone.
About Huda Beauty & Huda Kattan:
Huda Kattan is an International award-winning makeup artist, beauty blogger, and entrepreneur who is one of the top 100 Instagram accounts in the world. Check out her techniques, tips, and tricks at @HudaBeauty and her YouTube channel. Inspire the community and post your looks using #HudaBeauty. #BeautyBoss
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SOURCE Huda Beauty