HuffPost Live And Leo Burnett Announce Exclusive Partnership For The 2014 South By Southwest Festival

NEW YORK and CHICAGO, March 6, 2014 /PRNewswire/ -- HuffPost Live, The Huffington Post's live-streaming network, and global ad agency Leo Burnett today announced a first-of-its-kind partnership for the 2014 South by Southwest Interactive festival to co-produce original video interviews with the world's biggest technology influencers. This unique collaboration will combine the strengths of two leading global companies to create and distribute best-in-class video content.

"This partnership signals a new wave in agency/publisher collaboration," said Carey Isom, SVP, Director of Strategic Partnerships, Leo Burnett. "We're thrilled to work with HuffPost Live on this SXSW series as we're both in the business of content creation. It's a natural fit for us to join forces and bring our audiences the news that matters most from Austin."

Through the series, #SXLB @HuffPostLive, millions of viewers will have insider access to the cutting-edge technologies and emerging trends coming out of the industry's biggest event.

Video content can be viewed Saturday, March 8 through Tuesday, March 11 at HuffPost Live (huffpostlive.com) and on a co-branded HuffPost Live/Leo Burnett SXSW page.

"There are so many interesting things happening at SXSW, that it takes more than one company to capture it all," said Roy Sekoff, President and Co-creator of HuffPost Live. "And, as SXSW virgins, we figured who better to partner with than Leo Burnett, whose team has brought a fresh approach to covering the festival the past several years."

This is the third year Leo Burnett is hosting #SXLB, a bespoke video interview series that speaks with SXSW keynotes and hottest start-ups along with and tastemakers from the tech, creative and advertising communities.

"HuffPost Live plus Leo Burnett is a powerful combination at one of the most relevant gatherings of the year," said Amy Cheronis, EVP, Director of Reputation and Communications, Leo Burnett. "For the past two years, #SXLB has been the place our clients, employees and partners go to learn about the SXSW trends that can influence their communication efforts. We are over the moon to advance our content strategy with a like-minded organization that is committed to the telling unfiltered, disruptive and interesting stories and telling them well." 

HuffPost Live interviews will be broadcast from a pop-up studio located in South Congress of Austin, the central area of the SXSW festival.

About HuffPost Live
HuffPost Live is The Huffington Post's live streaming network. Every discussion is live and unfiltered.  Real people join the live conversation alongside hosts Ricky Camilleri, Marc Lamont Hill, Alyona Minkovski, Nancy Redd, Mike Sacks, Ahmed Shihab-Eldin, and Josh Zepps.  HuffPost Live streams original live programming, five days a week, available online, on mobile and on-demand.  Watch HuffPost Live now at Live.HuffingtonPost.com. Follow HuffPost Live on Twitter, Facebook and Instagram.

About Leo Burnett
With almost 80 years of creating iconic campaigns, Leo Burnett Worldwide believes that creativity can change behavior. A HumanKind communications company, it operates with a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Part of Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 98 offices and nearly 10,000 employees. In 2013, the global network was named "Most Awarded Network" by the International ANDY Awards and received "Network of the Year" nods from Dubai Lynx, AdFest, Kinsale Sharks, EPICA and the Cristal Awards. Leo Burnett works with some of the world's most valued brands including Coke, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.

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#SXLB @HuffPostLive
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SOURCE Leo Burnett; HuffPost Live