Huge Premiere Week Live +7-day DVR Playback Lifts For CBS Programs CBS Posts Biggest Lifts of Any Network in Both Viewers and Adults 18-49

L+7 Playback Extends CBS's Premiere Week Viewer Advantage and Moves Network into Second Place in Adults 18-49

CBS Up +1% in Viewers, +2% in Adults 25-54 and Even in Adults 18-49 Compared to Premiere Week Last Year

"The Big Bang Theory," "Elementary," "Person of Interest," "NCIS" and "Blue Bloods" Post Series-Best Live +7-Day Lifts

Both Episodes of "The Big Bang Theory" Surpass "Sunday Football" as Premiere Week's Top Shows in Viewers and Adults 18-49

Freshman Comedy "The Crazy Ones" Among Playback Leaders

LOS ANGELES, Oct. 14, 2013 /PRNewswire/ -- CBS posted the largest premiere week live plus 7-day DVR playback lifts of any network in viewers and key demographics, as the Network's series saw significant audience increases, according to Nielsen live plus 7-day ratings.

Compared to L+7-day audience totals for last year, CBS was up +1% in viewers increasing its audience to 12.98 million viewers for the week from 12.83m last year.  Among adults 25-54, CBS was up +2% (4.1 from 4.0) and even in adults 18-49 (3.1).

CBS posted the largest premiere week lifts of any network in viewers (+2.60m, +25%), adults 18-49 (+0.9, +41%) and adults 25-54 (+1.1, +37%).  

With L+7 playback, CBS increased its weekly premiere live plus same day advantage over second place NBC's programs from 670,000 viewers to +1.57 million viewers and moved into in second place in adults 18-49 (tie, ABC). 

THE BIG BANG THEORY, ELEMENTARY, PERSON OF INTEREST, NCIS and BLUE BLOODS all posted series-best live +7-day playback lifts.

In addition, THE BIG BANG THEORY (S), THE BIG BANG THEORY and NCIS moved ahead of  "Sunday Night Football" in viewers while both episodes of THE BIG BANG THEORY (S) surpassed "Sunday Night Football" to become the week's top programs in viewers and adults 18-49.

Among viewers, CBS had 12 of the top 20 programs with the most lift.  Overall, CBS programs averaged a lift of +2.6 million viewers, more than any other network and up +25% from premiere week live same day averages.

 

VIEWERS



L+SD

Lift

L+7

%






1    BIG BANG THEORY (s)  

20.44m

+5.71m

26.15m

+28%

3    BIG BANG THEORY            

18.99m

+5.17m

24.16m

+27%

5    ELEMENTARY                    

10.18m

+4.92m

15.10m

+48%

7    NCIS                                  

20.02m

+4.65m

24.67m

+23%

10  PERSON OF INTEREST      

12.44m

+4.32m

16.76m

+35%

12  THE CRAZY ONES             

15.52m

+4.21m

19.73m

+27%

14  CRIMINAL MINDS               

11.27m

+3.60m

14.87m

+32%

15  BLUE BLOODS                  

11.70m

+3.57m

15.27m

+31%

16  HOSTAGES                       

7.41m

+3.56m

10.97m

+48%

18  CSI                                    

9.12m

+3.38m

12.50m

+37%

19  HAWAII 5-0                        

9.46m

+3.17m

12.63m

+33%

20  THE MENTALIST                

9.70m

+3.15m

12.85m

+33%

 

Among adults 18-49, CBS had nine of the top 20 programs, including the top two.  CBS programs averaged an adult 18-49 lift of +0.9, more than any other network and up +41% from premiere week live plus same day.     

                                                           

ADULTS 18-49



L+SD

Lift

L+7

%






1    BIG BANG THEORY          

6.1

+2.5

8.6

+41%

2    BIG BANG THEORY          

5.5

+2.3

7.8

+42%

9    THE CRAZY ONES            

3.9

+1.5

5.4

+38%

10  ELEMENTARY                  

2.1

+1.4

3.5

+67%

11  CRIMINAL MINDS              

2.8

+1.3

4.1

+46%

13  NCIS                                 

3.6

+1.2

4.8

+33%

13  HOSTAGES                      

1.8

+1.2

3.0

+67%

20  2 BROKE GIRLS               

2.8

+1.1

3.9

+39%

20  CSI                                  

2.0

+1.1

3.1

+55%

 

SOURCE CBS Television Network



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