Huggies® Wipes In Designer Tubs Win 2014 Product Of The Year Award New colorful and trendy graphic designs launching this summer to provide more ways for a great clean in any room

NEENAH, Wis., Feb. 20, 2014 /PRNewswire/ -- Huggies®, a Kimberly-Clark brand, is excited to announce that its Designer Tubs have been awarded the 2014 Product of the Year winner in the Baby Care category by Product of the Year USA, a consumer-selected award celebrating product quality and innovation.

Only Huggies Wipes feature ultra-hip and sleek packaging in multiple designs– for a simple way to liven up your home's personal decor and express personal style while keeping it clean and fresh. They're filled and re-fillable with Huggies Natural Care® Wipes with Triple Clean* layers (strong, soft and absorbent layers) that are gentle on baby's skin, yet thick enough to clean everything from baby's hands, faces and bottoms to high chairs and kitchen counters.

"Parents have known all along that baby wipes can clean more than just baby bottoms. Hand and face cleaner, kitchen mess helper – they're versatile enough to handle it all. But, we discovered that  parents did not like the look of the baby-looking packaging in their main living spaces, so they would tuck wipes away which made it hard to get to them when messes happened," said Keegan Coulter, senior brand manager for Huggies. "Our designer tubs are the perfect solution – they have discrete branding and on-trend graphics that can be proudly left out in any room of the house.  We're thrilled to be chosen as Product of the Year and are excited to introduce new graphic designs this summer to continue to provide effective, convenient and stylish products to meet parents' needs."

Huggies Designer Tubs are available at grocery stores and mass retailers nationwide for a suggested retail price of $2.99.

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To stay up to date on the latest Huggies brand and parenting news, follow @Huggies on Twitter and visit or to become a fan and share tips and stories with other Huggies Moms and Dads.

About The Award

Operating in 32 countries and now in its sixth year in the U.S., Product of the Year is the world's largest consumer-voted product award that recognizes innovation in consumer packaged goods.  The company annually surveys tens of thousands of American shoppers asking them to judge products based on quality, innovation, use, satisfaction and purchase intent. 

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the Company's 142-year history of innovation, visit or follow us on Facebook and Twitter.


For more information:
Jamie Hasselbring

Eric Bruner



SOURCE Kimberly-Clark


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